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                               Domain Name: usefathom.com
Registry Domain ID: 2252450798_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.registrar.amazon
Registrar URL: https://registrar.amazon.com
Updated Date: 2024-03-11T23:42:11Z
Creation Date: 2018-04-15T14:37:02Z
Registrar Registration Expiration Date: 2025-04-15T14:37:02Z
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Registrant Name: On behalf of usefathom.com owner
Registrant Organization: Identity Protection Service
Registrant Street: PO Box 786
Registrant City: Hayes
Registrant State/Province: Middlesex
Registrant Postal Code: UB3 9TR
Registrant Country: GB
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Admin City: Hayes
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Admin Country: GB
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Admin Email: 0714b829-ca76-465d-af7f-3aa71f7878dd@identity-protect.org
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Tech Name: On behalf of usefathom.com owner
Tech Organization: Identity Protection Service
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Tech Country: GB
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  • http://cdn.usefathom.com/ https://cdn.usefathom.com/
  • https://cdn.usefathom.com/ https://usefathom.com 
<html lang="en"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width,initial-scale=1"><link rel="preload" href="/assets/fonts/fa-l.woff2" as="font" type="font/woff2" crossorigin=""><link rel="preload" href="/assets/fonts/sw.woff2" as="font" type="font/woff2" crossorigin=""><link rel="preload" href="/assets/fonts/jb.woff2" as="font" type="font/woff2" crossorigin=""><link rel="preload" href="/assets/src/brand/fathom-analytics-dark.svg" as="image"><link rel="preload" href="/assets/src/brand/fathom-analytics.svg" as="image"><link rel="apple-touch-icon" sizes="180x180" href="https://usefathom.com/assets/src/apple-touch-icon.png"><link rel="mask-icon" href="https://usefathom.com/assets/src/favicon.svg" color="#947fff"><link rel="canonical" href="https://usefathom.com/"><title>Fathom Analytics: A Better Google Analytics Alternative</title><meta name="author" content="Fathom Analytics"><meta name="description" content="Ditch complex, intrusive analytics for Fathom - a better Google analytics alternative. Experience ease of use, forever data retention &amp; full legal compliance."><meta property="og:title" content="Fathom Analytics: A Better Google Analytics Alternative"><meta property="og:description" content="Ditch complex, intrusive analytics for Fathom - a better Google analytics alternative. Experience ease of use, forever data retention &amp; full legal compliance."><meta property="og:image" content="https://usefathom.com/assets/src/share-usefathom.com.jpg"><meta property="og:type" content="website"><meta property="og:site_name" content="Fathom Analytics"><meta property="og:url" content="https://usefathom.com/"><meta property="og:locale" content="en"><meta property="og:image:alt" content="Ditch complex, intrusive analytics for Fathom - a better Google analytics alternative. Experience ease of use, forever data retention &amp; full legal compliance."><meta name="twitter:title" content="Fathom Analytics: A Better Google Analytics Alternative"><meta name="twitter:description" content="Ditch complex, intrusive analytics for Fathom - a better Google analytics alternative. Experience ease of use, forever data retention &amp; full legal compliance."><meta name="twitter:image" content="https://usefathom.com/assets/src/share-usefathom.com.jpg"><meta name="twitter:creator" content="@usefathom"><meta name="twitter:site" content="@usefathom"><meta name="twitter:card" content="summary_large_image"><meta name="twitter:image:alt" content="Ditch complex, intrusive analytics for Fathom - a better Google analytics alternative. Experience ease of use, forever data retention &amp; full legal compliance."><link rel="stylesheet" href="/assets/build/main.css"><link rel="preload" href="/assets/src/pages/fathom-graphic01dark.png" as="image"><link rel="preload" href="/assets/src/pages/fathom-graphic01.png" as="image"><script type="application/ld+json">{
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  "description": "A simple, privacy-first alternative to Google Analytics.",
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}</script><script src="https://quick-esteemed.usefathom.com/" data-site="BIABKBRK" defer="defer"></script><link rel="icon" href="https://usefathom.com/assets/src/favicon-light.svg" media="(prefers-color-scheme: light)" id="light-icon"></head><body class="site"><a class="visually-hidden-focusable" href="#content">Skip to main content</a><fa-rapper class="body"><header><fa-grid class="grid-min-left grid-centered keep-grid"><fa-cell><div class="logo-wrapper"><a href="/" oncontextmenu="window.location = '/about/brand'; return false;" title="Fathom Analytics (right click to view brand guidelines)"><picture class="fathom-logo"><source srcset="/assets/src/brand/fathom-analytics-dark.svg" media="(prefers-color-scheme: dark)"><img src="/assets/src/brand/fathom-analytics.svg" alt="Fathom Analytics"></picture></a></div></fa-cell><fa-cell class="mobile-right"><ul class="navi right sm"><li><a href="https://app.usefathom.com/register" onclick="fathom.trackGoal('XCMK0YSW', 0);" title="Free trial of Fathom Analytics">Free trial</a></li><li><a href="https://app.usefathom.com/" title="Log into Fathom Analytics"><span class="mobile-hide inline">Log in</span><span class="mobile-show inline"><i class="fa-light fa-circle-user"></i></span></a></li><li><a href="#" data-bs-toggle="modal" data-bs-target="#menu" title="Navigation menu"><span class="mobile-hide inline">Menu</span><i class="fa-light fa-bars l-space"></i></a></li></ul></fa-cell></fa-grid></header><article id="content"><fa-grid class="grid-five content-space gap-lg"><fa-cell class="col3"><h1 class="lg">A Google Analytics alternative that’s simple &amp; privacy-first</h1><small class="pt-space"><mark class="warn r-space">Latest</mark> <a href="https://usefathom.com/changelog/feb2024-new-email-reports">Updated email reports</a></small><h2 class="h4 sm normal t-space-none">Ditch complex, intrusive web analytics for Fathom - a better Google Analytics alternative. Experience ease of use, forever data retention, and complete, worry-free GDPR compliance - all while protecting <mark class="alt">your time</mark> and your visitors' <mark class="alt">digital privacy</mark>.</h2><p class="t-space-2x b-space-none"><a href="https://app.usefathom.com/register" onclick="fathom.trackGoal('XCMK0YSW', 0);" class="element button lg mobile-button b-space-sm">Start a free trial<i class="fa-light fa-bolt-lightning l-space"></i></a><a href="https://app.usefathom.com/demo" onclick="fathom.trackGoal('LXTRN9MB', 0);" class="element button lg warn mobile-button b-space-sm">View a live demo<i class="fa-light fa-wave-pulse l-space"></i></a></p><small class="t-space"><i class="fa-light fa-check-circle"></i> Quick setup <i class="fa-light fa-check-circle l-space"></i> Free 30-day trial <i class="fa-light fa-check-circle l-space"></i> No obligation</small></fa-cell><fa-cell class="col2"><div class="mobile-hide homepage-graphic-wrapper b-space-3x"><picture><source srcset="/assets/src/pages/fathom-graphic01dark.png" media="(prefers-color-scheme: dark)"><img src="/assets/src/pages/fathom-graphic01.png" alt="The simple, privacy-first alternative to Google Analytics" class="centre" width="360" height="auto"></picture></div><blockquote class="sm"><p><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill="currentcolor"></path></svg>Analytics for Huberman Lab are solely powered by Fathom. It's such a pleasure to use compared to Google Analytics. There's just the right number of features, and their platform is incredibly intuitive.</p><cite class="cite-grid xs code"><img src="/assets/src/avatars/ianmackey.jpg" class="testi" alt="Ian Mackey, Huberman Lab"> <span>Ian Mackey, Huberman Lab</span></cite></blockquote></fa-cell></fa-grid><small class="centre code xs b-space-none t-space-4x">Join thousands of companies already using Fathom Analytics</small><div class="customer-logos plain"><div class="customer-logo-container"><img src="/assets/src/customers/logo-ibm.svg" alt="IBM"></div><div class="customer-logo-container"><img src="/assets/src/customers/logo-mclaren.svg" alt="Mclaren Automative"></div><div class="customer-logo-container"><img src="/assets/src/customers/logo-huberman.svg" alt="Huberman Lab"></div><div class="customer-logo-container"><img src="/assets/src/customers/logo-github.svg" alt="GitHub"></div><div class="customer-logo-container"><img src="/assets/src/customers/logo-tailwind.svg" alt="Tailwind"></div><div class="customer-logo-container"><img src="/assets/src/customers/logo-laravel.svg" alt="Laravel"></div></div><fa-grid class="grid-three gap-md t-space-5x b-space-3x content-space"><fa-cell><div class="fathom-cat-container"><img src="/assets/src/brand/fathom-olli.svg" class="fathom-cat hover-cat pb-space-lg" alt="European analytics cat" onclick="window.play()" width="58" height="88"></div><h4 class="t-space-none">Ditch Google Analytics</h4><p>At Fathom, we strongly believe that analytics tools should be insightful, not invasive. This is why we created a privacy-focused, simple software tool that offers valuable insights without the complexity.</p></fa-cell><fa-cell><div class="fathom-cat-container"><img src="/assets/src/brand/fathom-luna.svg" class="fathom-cat hover-cat pb-space-lg" alt="European analytics cat" onclick="window.play()" width="58" height="88"></div><h4 class="t-space-none">Get setup in minutes</h4><p>Our script is <a href="/features/how-fathom-analytics-works">a single line of code</a> that works with any website, CMS or framework. Set up in minutes and start collecting real-time data without prior technical knowledge. Our <strong>analytics software</strong> is designed to be easily understood instantly.</p></fa-cell><fa-cell><div class="fathom-cat-container"><img src="/assets/src/brand/fathom-osha.svg" class="fathom-cat hover-cat pb-space-lg" alt="European analytics cat" onclick="window.play()" width="58" height="88"></div><h4 class="t-space-none">Comply with privacy laws</h4><p>We've hired the best lawyers and legal minds worldwide to ensure our simple analytics software is <a href="/legal/compliance">fully compliant</a> with GDPR, CCPA, ePrivacy, PECR and more, providing essential insights into traffic sources without compromising privacy.</p></fa-cell><fa-cell><div class="fathom-cat-container"><img src="/assets/src/brand/fathom-pudd.svg" class="fathom-cat hover-cat pb-space-lg" alt="European analytics cat" onclick="window.play()" width="58" height="88"></div><h4 class="t-space-none">See more accurate data</h4><p>Our real-time analytics blocks bots, scrapers and spam traffic—showing you only real, human visits. This gives you the flexibility to collect data for (and only pay for) exactly the data you want to see and make decisions about.</p></fa-cell><fa-cell><div class="fathom-cat-container"><img src="/assets/src/brand/fathom-link.svg" class="fathom-cat hover-cat pb-space-lg" alt="European analytics cat" onclick="window.play()" width="58" height="88"></div><h4 class="t-space-none">Say no to cookie banners</h4><p>Fathom <a href="/data">anonymizes IP addresses</a> and other visitor data <a href="/why-fathom-analytics/cookieless-analytics">without using cookies</a>. That means you don't have to clutter your site or slow it down with cookie consent banners and notices for your site's analytics.</p></fa-cell><fa-cell><div class="fathom-cat-container"><img src="/assets/src/brand/fathom-snow.svg" class="fathom-cat hover-cat pb-space-lg" alt="European analytics cat" onclick="window.play()" width="58" height="88"></div><h4 class="t-space-none">Join the movement</h4><p>Thousands of companies, including Fortune 100s, pioneers of the Open Web, and governments, have <a href="/features/vs-google-analytics">switched from Google Analytics</a> to Fathom for ease of use, better privacy, and more accurate metrics.</p></fa-cell></fa-grid><div class="centre b-space-5x"><a href="https://app.usefathom.com/register" onclick="fathom.trackGoal('XCMK0YSW', 0);" class="element button lg mobile-button">Start a free 30-day trial<i class="fa-light fa-bolt-lightning l-space"></i></a> <small class="centre t-space-lg">We’ll even email you <u>before</u> your trial ends<br>to ensure you want to start paying for our software.</small></div><fa-grid class="grid-five gap-lg callout border-light-gray b-white b-space-5x content-space"><fa-cell class="col3"><h2>Different. In a good way.</h2><p>For a long time, web analytics tools have been seriously broken. Pages upon pages of reports to click. Training and certifications required. And, worst of all, it was offered for “free,” so tech companies could profit wildly from all of our personal data.</p><p>Our software is something quite different. Our software protects your time and your visitors' digital privacy.</p></fa-cell><fa-cell class="col2"><article><p><a href="#" data-bs-toggle="modal" data-bs-target="#video" onclick="fathom.trackEvent('Watch homepage video');"><img src="/assets/src/paul-video.jpg" alt="Watch the Fathom Analytics dashboard walk-through video." class="rounded"></a></p><small>Learn how to use our software in less than 10 minutes by <a href="#" data-bs-toggle="modal" data-bs-target="#video" onclick="fathom.trackEvent('Watch homepage video');">watching this video</a>.</small></article></fa-cell><img src="/assets/src/brand/pixelcat01.svg" alt="Pixel Cat" class="pixel-cat started-cat"></fa-grid><fa-grid class="grid-seven gap-lg content-space b-space-5x"><fa-cell class="col3"><h2 class="h1">A better Google Analytics alternative</h2><p>Tired of complex dashboards, restricted access to data and your legal team is giving you a headache?</p><p>Unlike Google Analytics, Fathom <strong>protects your visitors digital privacy</strong>, is <strong>easier to use</strong> and <strong>guarantees perpetual data retention</strong>.</p></fa-cell><fa-cell class="col4"><h3 class="h4">Privacy-first</h3><p><strong>Privacy isn't just a feature; it's our foundation</strong>. With top-tier legal experts from around the globe, we ensure Fathom is <strong>fully compliant</strong> with stringent privacy laws like <strong>GDPR, CCPA, ePrivacy, PECR, and more</strong>, satisfying even the most exacting legal teams.</p><p>We go beyond compliance – we champion privacy. Fathom operates on a <strong>zero personal data collection principle</strong>, preventing identification of individual users. This also means, you can say goodbye to intrusive cookie banners and consent pop-ups.</p><h3 class="h4">Simple to use</h3><p>Embrace web analytics that anyone can master. Fathom's <strong>intuitive dashboard</strong> brings you the <strong>essential insights without the clutter</strong>. Real-time metrics and instant filters offer a clear view of your site's performance, while one-click exports and comprehensive UTM tracking simplify your data analysis.</p><p>Our focus on user experience means you get key metrics at a glance, with <strong>no training required</strong>. Quickly see key metrics like <strong>traffic sources, bounce rate, visitor country &amp; browser, event completions and more</strong>.</p><p>With Fathom, analytics becomes a <strong>seamless part of your workflow</strong>, not a time-consuming task.</p><h3 class="h4">Own your data</h3><p>Your analytics, your rules. Fathom puts customers in the driver's seat with <strong>unrestricted, lifetime access to your data</strong>. Unlike traditional analytics platforms that hold your data hostage to their terms and timeframes, we believe in <strong>complete transparency and control</strong>.</p><p>Every metric, visitor interaction, and insight generated is yours—permanently. And with <strong>hassle-free data export</strong>, you can wield your stats however you see fit.</p></fa-cell></fa-grid><fa-grid class="grid-three gap-lg t-space-3x b-space-5x content-space"><fa-cell class="b-space-2x"><blockquote><p><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill="currentcolor"></path></svg>Wow, what a <u>breath of fresh air</u>. I love how simple Fathom is, and it really gives you all the traffic metrics you could need.</p><cite class="cite-grid xs code"><img src="/assets/src/avatars/joel.jpg" class="testi" alt="Joel Gascoigne"> <span>Joel Gascoigne<br>CEO of Buffer</span></cite></blockquote></fa-cell><fa-cell class="b-space-2x"><blockquote><p><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill="currentcolor"></path></svg>I switched to Fathom because it’s an ethical analytics tool <u>that I trust</u>. It gives me everything I want to know about my site's performance.</p><cite class="cite-grid xs code"><img src="/assets/src/avatars/charli.jpg" class="testi" alt="Charli Marie"> <span>Charli Marie<br>Creative director of ConvertKit</span></cite></blockquote></fa-cell><fa-cell class="b-space-2x"><blockquote><p><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill="currentcolor"></path></svg>I consider Fathom a <u>must have</u> tool if you want to understand what's happening with your website traffic—it's simple, speedy, and accurate.</p><cite class="cite-grid xs code"><img src="/assets/src/avatars/ruben.jpg" class="testi" alt="Ruben Gamez"> <span>Ruben Gamez<br>Founder Signwell &amp; Bidsketch</span></cite></blockquote></fa-cell><fa-cell class="b-space-2x"><blockquote><p><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill="currentcolor"></path></svg>After switching to Fathom for my web properties, I find I'm more <u>attentive</u> to my sites because I'm always aware of how many people are on them and which pages are most popular.</p><cite class="cite-grid xs code"><img src="/assets/src/avatars/caleb.jpg" class="testi" alt="Caleb Porzio"> <span>Caleb Porzio<br>Creator of Alpine.js</span></cite></blockquote></fa-cell><fa-cell class="b-space-2x"><blockquote><p><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill="currentcolor"></path></svg>They are the best Google Analytics alternative who <u>really care</u> about privacy and simplicity. Fathom’s simple dashboard with clear metrics makes it easy to understand what's happening across all web properties.</p><cite class="cite-grid xs code"><img src="/assets/src/avatars/jess.jpg" class="testi" alt="Jessica Joyce"> <span>Jessica Joyce<br>SEO Expert</span></cite></blockquote></fa-cell><fa-cell class="b-space-2x"><blockquote><p><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill="currentcolor"></path></svg>Fathom is a great Google Analytics alternative because it is focused on protecting visitors’ privacy and does not bog down loading times, leading to <u>faster websites</u> with <u>better SEO</u>.</p><cite class="cite-grid xs code"><img src="/assets/src/avatars/nath.jpg" class="testi" alt="Nathalie Lussier"> <span>Nathalie Lussier<br>Founder of AccessAlly.com</span></cite></blockquote></fa-cell></fa-grid><fa-grid class="b-space-5x grid-three gap-lg content-space"><fa-cell class="col3"><h3>Google Analytics vs Fathom Analytics</h3><p class="lg">See a direct comparison to understand what makes Fathom <strong>a better alternative to Google Analytics</strong>.</p></fa-cell><fa-cell class="mobile-hide"></fa-cell><fa-cell class="mobile-hide"><p><span class="highlight">GA<i class="fa-light fa-sad-cry l-space"></i></span></p></fa-cell><fa-cell class="mobile-hide"><span class="highlight alt">Fathom<i class="fa-light fa-face-smile-hearts l-space"></i></span></fa-cell><fa-cell class="b-space-3x"><h4 class="h3"><i class="fa-regular fa-scale-unbalanced b-space-lg"></i><br>Legality</h4></fa-cell><fa-cell><span class="highlight mobile-show inline">GA<i class="fa-light fa-sad-cry l-space"></i></span><p>Several EU countries have ruled that it’s <strong>legally risky to use</strong> Google Analytics (even with a consent notice).</p></fa-cell><fa-cell><span class="highlight alt mobile-show inline">Fathom<i class="fa-light fa-face-smile-hearts l-space"></i></span><p>Strong focus on privacy, and fully compliant with <strong>GDPR, CCPA, ePrivacy &amp; PECR</strong>. Also invented a method for processing EU visitor data on EU servers.</p></fa-cell><fa-cell class="b-space-3x"><h4 class="h3"><i class="fa-regular fa-eye-slash b-space-lg"></i><br>Intrusiveness</h4></fa-cell><fa-cell><span class="highlight mobile-show inline">GA<i class="fa-light fa-sad-cry l-space"></i></span><p><strong>May track individual users</strong> and <strong>may sell this data</strong> later to advertising companies or data brokers.</p></fa-cell><fa-cell><span class="highlight alt mobile-show inline">Fathom<i class="fa-light fa-face-smile-hearts l-space"></i></span><p><strong>Doesn't track individual users</strong> and doesn't use cookies. All data is anonymized.</p></fa-cell><fa-cell class="b-space-3x"><h4 class="h3"><i class="fa-regular fa-arrows-turn-to-dots b-space-lg"></i><br>Complexity &amp; UX</h4></fa-cell><fa-cell><span class="highlight mobile-show inline">GA<i class="fa-light fa-sad-cry l-space"></i></span><p><strong>Difficult to integrate</strong>. Cluttered dashboard and endless report pages make the user experience poor.</p></fa-cell><fa-cell><span class="highlight alt mobile-show inline">Fathom<i class="fa-light fa-face-smile-hearts l-space"></i></span><p><strong>Easy to integrate</strong>. Intuitive dashboard allows you to see actionable insights instantly, without prior knowledge.</p></fa-cell><fa-cell class="b-space-3x"><h4 class="h3"><i class="fa-regular fa-bullseye-arrow b-space-lg"></i><br>Data accuracy</h4></fa-cell><fa-cell><span class="highlight mobile-show inline">GA<i class="fa-light fa-sad-cry l-space"></i></span><p>Data is sampled and can take 24-48 hours to appear in GA (outside of "active user" view).</p></fa-cell><fa-cell><span class="highlight alt mobile-show inline">Fathom<i class="fa-light fa-face-smile-hearts l-space"></i></span><p>Real-time analytics data is instant, without bot traffic or machine learning adjustments.</p></fa-cell><fa-cell class="b-space-3x"><h4 class="h3"><i class="fa-regular fa-rectangle-history b-space-lg"></i><br>Data retention</h4></fa-cell><fa-cell><span class="highlight mobile-show inline">GA<i class="fa-light fa-sad-cry l-space"></i></span><p><strong>Limited</strong> to up to 14 months. Meaning Google deletes your data after (at most) 14 months.</p></fa-cell><fa-cell><span class="highlight alt mobile-show inline">Fathom<i class="fa-light fa-face-smile-hearts l-space"></i></span><p>Gives you <strong>unrestricted access</strong> to all collected data, <strong>forever</strong>. Data is never deleted and always available to customers.</p></fa-cell><fa-cell class="col3 t-space-3x"><p>On top of all that, Fathom offers many additional features that Google Analytics does not. Ability to <strong>see multiple sites in a single dashboard, email reports &amp; straightforward data export</strong> to name few. You can see <a href="/features">the full list of features here</a>.</p><p><u>Ready for a switch?</u> We also make it easy to import your historical Google Analytics data.</p><p><a href="https://app.usefathom.com/register" onclick="fathom.trackGoal('XCMK0YSW', 0);" class="element button lg mobile-button b-space-sm">Start a 30-day free trial<i class="fa-light fa-bolt-lightning l-space"></i></a></p><small>We’ll even email you <u>before</u> your trial ends<br>to ensure you want to start paying for our software.</small></fa-cell></fa-grid><fa-grid class="grid-seven gap-lg b-space-5x content-space"><fa-cell class="col3"><picture><source srcset="/assets/src/pages/fathom-graphic02dark.png" media="(prefers-color-scheme: dark)"><img src="/assets/src/pages/fathom-graphic02.png" alt="All the features you need in your analytics software" class="centre" width="400" height="auto"></picture><p class="t-space-2x centre"><a href="/features" class="element button md mobile-button b-space-sm">Our features<i class="fa-light fa-grid-2-plus l-space"></i></a><a href="/features/how-fathom-analytics-works" class="element warn button md mobile-button b-space-sm">How Fathom works<i class="fa-light fa-sparkles l-space"></i></a></p></fa-cell><fa-grid class="grid-two col4 gap-md content-space"><fa-cell class="col2"><h3>Features you need, no training required</h3></fa-cell><fa-cell class="sm"><h4>Event tracking</h4><p>Use custom events to collect user interactions like newsletter sign-ups, link + button clicks or ecommerce sales, and get valuable insights for optimizing your campaigns.</p></fa-cell><fa-cell class="sm"><h4>Get detailed reports</h4><p>Send email reports every week or month so that you can keep track of your metrics without logging in.</p></fa-cell><fa-cell class="sm"><h4>Campaigns &amp; newsletters</h4><p>Use UTMs to collect data on how much traffic your campaigns generate and see how well they convert into revenue.</p></fa-cell><fa-cell class="sm"><h4>Keep data forever</h4><p>That means 20 years from now, customers can still see their data from the day they first started using our software.</p></fa-cell><fa-cell class="sm"><h4>Great for your SEO</h4><p>Our script is lightweight and fast-loading, meaning switching from Google Analytics to Fathom won't hurt your SEO rankings in any way.</p></fa-cell><fa-cell class="sm"><h4>Handle any traffic spikes</h4><p>If an A-list influencer shares your site on social media or your blog post goes viral, your analytics won't slow down or get shut off.</p></fa-cell><fa-cell class="sm"><h4>We're happily <s>Big</s> Small Tech</h4><p>We're a purposeful, four-person team and we don't need (or want) funding or investors. The only people we answer to are our customers.</p></fa-cell><fa-cell class="sm"><h4>Designed for developers</h4><p>Our API is easy to use and so powerful we use it ourselves to load data onto customer dashboards in our software.</p></fa-cell></fa-grid></fa-grid><div class="grid grid-five gap-lg callout b-gray b-space-5x content-space"><img src="/assets/src/brand/pixelcat04.svg" alt="Pixel Cat" class="pixel-cat integrations-cat"><fa-cell class="col3"><h2>Integrate with the tools and tech stack you already use</h2><p>Fathom integrates with everything. Seriously. Our lightweight script is just 2kB in your source code. You can add it to any CMS, framework or technology you're already using. From content management systems like WordPress to progressive frameworks like Next.JS and Vue.JS to other software like ConvertKit, we've got your covered.</p><p>Even if you don't see a plugin or integration here, since our embed process is so simple, you can add our analytics script to anything.</p><div class="t-space-2x"><a href="/docs/integrations" class="element button warn md mobile-button">See all our of integrations<i class="fa-regular fa-plug fa-rotate-90 l-space"></i></a></div></fa-cell><fa-cell class="col2 grid grid-three keep-grid gap-xs grid-centered"><fa-cell><a href="/docs/integrations/wordpress"><svg class="icon-integration" data-bs-toggle="tooltip" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 300 200" aria-label="We integrate with WordPress" data-bs-original-title="We integrate with WordPress"><path 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fill="currentcolor"></path></svg></a></fa-cell><fa-cell><a href="/docs/integrations/discourse"><svg class="icon-integration" data-bs-toggle="tooltip" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 300 200" aria-label="We integrate with Discourse" data-bs-original-title="We integrate with Discourse"><path d="M70.351,32C32.17,32,0,62.675,0,100.545c0,1.215.031,70.974.031,70.974l70.32-.062c38.212,0,69.168-31.859,69.168-69.728S108.563,32,70.351,32Zm-.592,109.622a39.582,39.582,0,0,1-16.942-3.768l-25.257,6.26,7.132-23.357a39.876,39.876,0,1,1,35.067,20.866Z" transform="translate(80.241 -1.759)" fill="currentcolor"></path></svg></a></fa-cell><fa-cell><a href="/docs/integrations/convertkit"><svg class="icon-integration" data-bs-toggle="tooltip" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 300 200" aria-label="We integrate with ConvertKit" data-bs-original-title="We integrate with ConvertKit"><path 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d="M150.754,125.157l-48.011,23.055a2.154,2.154,0,0,1-.96.222,2.29,2.29,0,0,1-1.181-.332,2.206,2.206,0,0,1-1.034-1.883V123.385L73.633,112.531a2.212,2.212,0,0,1-1.366-2.049V50.528A2.23,2.23,0,0,1,73.3,48.646a2.263,2.263,0,0,1,2.141-.129l49.912,23.959,23.5-11.278a2.221,2.221,0,0,1,3.175,2.012v59.954A2.25,2.25,0,0,1,150.754,125.157ZM76.7,54.054v54.952l22.87,9.58V107.547l-14.379-5.8a2.216,2.216,0,0,1,1.643-4.116l12.737,5.132V93.7l-14.379-5.8a2.216,2.216,0,0,1,1.643-4.116l12.737,5.132v-2.64a2.2,2.2,0,0,1,1.255-1.994l3.286-1.587L85.078,74.045A2.218,2.218,0,1,1,86.905,70L109.3,80.21,120.2,74.968Zm70.881,12.681L104,87.667v55.044l43.581-20.951ZM112.323,95.383,137.3,83.311a2.213,2.213,0,0,1,1.92,3.987L114.243,99.37a2.274,2.274,0,0,1-.96.222,2.208,2.208,0,0,1-1.994-1.255A2.24,2.24,0,0,1,112.323,95.383Zm0,13.844L137.3,97.155a2.213,2.213,0,0,1,1.92,3.987l-24.975,12.072a2.274,2.274,0,0,1-.96.222,2.208,2.208,0,0,1-1.994-1.255A2.234,2.234,0,0,1,112.323,109.227Zm0,13.826L137.3,110.981a2.213,2.213,0,0,1,1.92,3.987L114.243,127.04a2.274,2.274,0,0,1-.96.222,2.208,2.208,0,0,1-1.994-1.255A2.24,2.24,0,0,1,112.323,123.053Zm-.923,51.611a79.982,79.982,0,1,1,80-79.982A79.987,79.987,0,0,1,111.4,174.663Z" fill="currentcolor" fill-rule="evenodd"></path></g></svg></a></fa-cell><fa-cell><a href="/docs/integrations/gatsby"><svg class="icon-integration" data-bs-toggle="tooltip" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 300 200" aria-label="We integrate with Gatsby" data-bs-original-title="We integrate with Gatsby"><g transform="translate(70 20)"><path id="Path_774" data-name="Path 774" d="M80,0a80,80,0,1,0,80,80A80.235,80.235,0,0,0,80,0ZM35.429,124.571A62.028,62.028,0,0,1,17.143,81.143l62.286,61.714C63.429,142.286,47.429,136.571,35.429,124.571Zm58.286,16.571L18.857,66.286c6.286-28,31.429-49.143,61.143-49.143a63.015,63.015,0,0,1,50.857,25.714l-8.571,7.429A52.755,52.755,0,0,0,80,28.571c-22.286,0-41.143,14.286-48.571,34.286l65.714,65.714a51.805,51.805,0,0,0,33.143-37.143H102.857V80h40c0,29.714-21.143,54.857-49.143,61.143Z" fill="currentcolor"></path></g></svg></a></fa-cell></fa-cell></div><h2>Trusted on 100,000+ websites and counting</h2><p>Companies worldwide, from startups to the biggest corporations, have switched to Fathom Analytics for its reliability, ease of use and focus on privacy. Our software is a simple and private <strong>Google Analytics alternative</strong> that takes a few minutes to set up and use.</p><div class="customer-logos plain space-3x"><img src="/assets/src/customers/logo-mclaren.svg" alt="Mclaren Automative"> <img src="/assets/src/customers/logo-ibm.svg" alt="IBM"> <img src="/assets/src/customers/logo-bosch.svg" alt="Bosch"> <img src="/assets/src/customers/logo-github.svg" alt="GitHub"> <img src="/assets/src/customers/logo-laravel.svg" alt="Laravel"> <img src="/assets/src/customers/logo-nytimes.svg" alt="New York Times"> <img src="/assets/src/customers/logo-hashicorp.svg" alt="HashiCorp"> <img src="/assets/src/customers/logo-huberman.svg" alt="Huberman Lab"> <img src="/assets/src/customers/logo-tuple.svg" alt="Tuple"> <img src="/assets/src/customers/logo-tailwind.svg" alt="Tailwind CSS"> <img src="/assets/src/customers/logo-avfc.svg" alt="Aston Villa Football Club"> <img src="/assets/src/customers/logo-bootstrap.svg" alt="Bootstrap"></div><fa-grid class="grid-three gap-lg t-space-3x b-space-5x content-space"><fa-cell class="b-space-2x"><blockquote><p><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill="currentcolor"></path></svg>Our new Vue.js website has been using Fathom because I like how it’s <u>lightweight</u> and respects user privacy.</p><cite class="cite-grid xs code"><img src="/assets/src/avatars/evan.jpg" class="testi" alt="Evan You"> <span>Evan You<br>Creator of Vue.js</span></cite></blockquote></fa-cell><fa-cell class="b-space-2x"><blockquote><p><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill="currentcolor"></path></svg>Fathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, it’s a joy to use.</p><cite class="cite-grid xs code"><img src="/assets/src/avatars/jon.jpg" class="testi" alt="Jon Henshaw"> <span>Jon Henshaw<br>Founder of Coywolf</span></cite></blockquote></fa-cell><fa-cell class="b-space-2x"><blockquote><p><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill="currentcolor"></path></svg>Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They’re an analytics company <u>I can trust</u>.</p><cite class="cite-grid xs code"><img src="/assets/src/avatars/justin.jpg" class="testi" alt="Justin Jackson"> <span>Justin Jackson<br>Cofounder of Transistor</span></cite></blockquote></fa-cell><fa-cell class="b-space-2x"><blockquote><p><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill="currentcolor"></path></svg>I value my time and my website visitors' <u>right to digital privacy</u>. That’s why I’ve switched to Fathom.</p><cite class="cite-grid xs code"><img src="/assets/src/avatars/marshall.jpg" class="testi" alt="Marshall Shorts"> <span>Marshall Shorts<br>Founder of Artfluential</span></cite></blockquote></fa-cell><fa-cell class="b-space-2x"><blockquote><p><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill="currentcolor"></path></svg>Privacy-protections aside, I love the <u>beautifully simple</u> interface. Fathom is now part of my default stack.</p><cite class="cite-grid xs code"><img src="/assets/src/avatars/derrick.jpg" class="testi" alt="Derrick Reimer"> <span>Derrick Reimer<br>Founder of SavvyCal</span></cite></blockquote></fa-cell><fa-cell class="b-space-2x"><blockquote><p><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" class="icon r-space"><path d="M0 216C0 149.7 53.7 96 120 96h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V320 288 216zm256 0c0-66.3 53.7-120 120-120h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-30.9 0-56 25.1-56 56v8h64c35.3 0 64 28.7 64 64v64c0 35.3-28.7 64-64 64H320c-35.3 0-64-28.7-64-64V320 288 216z" fill="currentcolor"></path></svg>I’m <u>deeply opposed</u> to cookie banners. Using Fathom means I don't have to compromise my morals.</p><cite class="cite-grid xs code"><img src="/assets/src/avatars/ben.jpg" class="testi" alt="Ben Orenstein"> <span>Ben Orenstein<br>Cofounder of Tuple</span></cite></blockquote></fa-cell></fa-grid><div class="callout b-white border-light-gray b-space-5x rounded"><h2>Getting started is simple and easy</h2><p>Gain valuable insights into your website or web application in just a few steps. And, if you get stuck, <a href="/about/contact">our support team</a> is always on hand to help you get things up and running.</p><fa-grid class="grid-three gap-md t-space-2x content-space"><fa-cell><small class="code sm b-space">Step 1</small><h4 class="sm t-space-none">Sign up for an account</h4><p class="sm b-space-none">Start with a 30-day free trial. Then pricing starts at $15/month.</p></fa-cell><fa-cell><small class="code sm b-space">Step 2</small><h4 class="sm t-space-none">Add our script</h4><p class="sm b-space-none">It’s a single line of code that works with every site, web app and CMS.</p></fa-cell><fa-cell><small class="code sm b-space">Step 3</small><h4 class="sm t-space-none">See your stats</h4><p class="sm b-space-none">Your dashboard will start showing you real-time data.</p></fa-cell></fa-grid><img src="/assets/src/brand/pixelcat06.svg" alt="Pixel Cat" class="pixel-cat started-cat"></div><h2>Frequently asked questions (and answers)</h2><fa-grid class="grid-two gap-md t-space-2x b-space-2x content-space"><fa-cell><h4>What happens if I go over my datapoint limit?</h4><p>We don’t charge for occasional spikes or stop collecting stats on your account if you reach your plan limit early. We have a fair billing policy and let you know when it's time to upgrade (based on a 2-month rolling average of pageviews and events).</p><h4>What does Fathom Analytics do with my data?</h4><p>We make it easily accessible to you, and that’s it. We don’t mine your data, sell it, use it for retargeting, or have any interest in it other than keeping it available for you. We sell our software, not data.</p><h4>How long does Fathom Analytics keep my data?</h4><p><u>Forever</u>. Our data retention policy for all customers on all plans is that we never delete your data. Unlike most other analytics companies who keep your data for 30 days to 5 years (i.e. not long at all), we retain your data to view your dashboard forever. As long as you're a paying customer, your data is available to you forever.</p><h4>Is Fathom Analytics free?</h4><p>If you aren’t paying for the product, you are the product. Google Analytics is free, so the data you collect for them about your website visitors is the product. They’re an advertising company and make billions by knowing as much as possible about all of us. That’s why we charge <a href="/pricing">a reasonable price</a> for our software (we don’t have to or want to sell data).</p></fa-cell><fa-cell><h4>What is the best Google Analytics alternative?</h4><p>Fathom is the best Google analytics alternative and here's why: Google Analytics is problematic on several fronts: they killed off their most popular product (UA) and are legally risky in several countries where Data Protection Authorities have found <a href="/blog/illegal-analytics">the use of Google Analytics to be legally risky</a>. Whereas Fathom is a better alternative to Google Analytics—it's lightning fast, more accurate, and fully align with the GDPR and the ePrivacy directive.</p><h4>Why is Fathom Analytics better than EU-only providers?</h4><p>As per the GDPR (Schrems II ruling), “EU visitor data has to be processed in the EU on servers provided by an EU hosting provider or a hosting provider with an adequacy ruling”. This is exactly what we do for EU visitors. But that doesn’t mean visitor data from everywhere else should be processed in the EU, as that slows everything down. That’s why we intelligently route visitor data to multiple locations worldwide, not just the EU.</p><h4>Is Fathom Analytics a GDPR compliant Google Analytics alternative?</h4><p>Our software <a href="/legal/compliance/gdpr-compliant-website-analytics">GDPR compliant</a> by design. The fundamental goal of the GDPR regulation is to protect the privacy and personal data of people in the EU. With everything we do, we ask ourselves whether it poses any risk to our customers’ website visitors. We also have a lawful basis for the processing we do and we run privacy risk assessments and GDPR audits.</p></fa-cell></fa-grid><p class="lg">Have more questions? Learn more in our <a href="/docs">help centre</a> or <a href="/about/contact">get in touch</a>.</p><div class="modal fade" id="video" tabindex="-1" aria-labelledby="video" aria-hidden="true"><div class="modal-dialog video modal-dialog-centered"><div class="modal-content"><video style="padding: 0.5rem" controls="" preload="none" poster="/assets/src/videos/3pt5-demo-walkthru.jpg" id="videoplayer"><source src="https://videos.usefathom.com/3pt5-demo.mp4" type="video/mp4">Sorry, your browser does not support the video tag.</video></div></div></div></article><article><div class="callout b-light-gray t-space-5x"><img src="/assets/src/brand/pixelcat03.svg" alt="Pixel cat" class="pixel-cat callout-cat"><fa-grid class="grid-six"><fa-cell class="col3"><h3>Switch to a better Google Analytics alternative</h3><p class="b-space-none">Fathom Analytics is simpler, more accurate and privacy-first. Import your Google Analytics data (UA and GA4), add our single line of code, and watch real-time analytics from your site pour in.</p></fa-cell><fa-cell></fa-cell><fa-cell><p class="xs t-space-xl code">Start a 30-day, unlimited free trial to see how simple analytics can be.</p><p class="b-space-none"><a href="https://app.usefathom.com/register" onclick="fathom.trackGoal('XCMK0YSW', 0);" class="element button sm">Get started<i class="fa-light fa-bolt-lightning l-space"></i></a></p></fa-cell><fa-cell><p class="xs t-space-xl code">Check out our full-featured, live demo to see how our software works.</p><p class="b-space-none"><a href="https://app.usefathom.com/demo" onclick="fathom.trackGoal('LXTRN9MB', 0);" class="element button sm alt">Live demo<i class="fa-light fa-wave-pulse l-space"></i></a></p></fa-cell></fa-grid></div></article><footer class="t-space-5x"><fa-grid class="grid-two gap-lg"><fa-cell class="sm"><div><a href="/"><picture class="fathom-logo-sm"><source srcset="/assets/src/brand/fathom-logo-sm-dark.svg" media="(prefers-color-scheme: dark)"><img src="/assets/src/brand/fathom-logo-sm.svg" alt="Fathom Analytics"></picture></a></div><article class="rap-xs t-space-xl b-space-2x"><p>We’ve counted billions of pageviews for thousands of customers, all without ever compromising anyone’s digital privacy. We hope you’ll <a href="https://app.usefathom.com/register" onclick="fathom.trackGoal('XCMK0YSW', 0);">join us</a>.</p><small class="code xs"><i class="fa-light fa-copyright r-space"></i><span data-bs-toggle="tooltip" data-bs-original-title="And we're just gettin' started!">2018-2024</span> Fathom Analytics.</small></article></fa-cell><fa-cell class="right sm"><fa-flex class="start space-between gap-xl"><fa-cell class="left b-space-2x nowrap"><h4 class="t-space-none b-space nowrap xs">Get started</h4><ul><li><a href="/features/how-fathom-analytics-works">How Fathom works</a></li><li><a href="/pricing">Pricing</a></li><li><a href="https://app.usefathom.com/register" onclick="fathom.trackGoal('XCMK0YSW', 0);">Start a free trial</a></li><li><a href="https://app.usefathom.com/demo" onclick="fathom.trackGoal('LXTRN9MB', 0);">View our demo</a></li></ul><h4 class="no-space t-space-2x b-space nowrap xs">Learn</h4><ul><li><a href="/blog">Blog</a></li><li><a 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