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        <icon class="text-color-icon w-3 h-3 mr-1 lazy-loaded" aria-hidden="true" aria-busy="false"><svg viewBox="0 0 24 24" width="24px" height="24px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" version="1.1" focusable="false" class="lazy-loaded" aria-busy="false">
  <path d="M21,19.67l-5.44-5.44a7,7,0,1,0-1.33,1.33L19.67,21ZM10,15.13A5.13,5.13,0,1,1,15.13,10,5.13,5.13,0,0,1,10,15.13Z" style="fill: currentColor;"></path>
</svg></icon>
        <div class="search-bar__full-placeholder font-sans text-md text-color-text max-w-[calc(100%-40px)] text-left whitespace-nowrap overflow-hidden text-ellipsis">
              Mikko Alasaarela
<!----><!----><!---->        </div>
        <span class="sr-only">Expand search</span>
      </button>
      
    

      
        

    
    
    
    
    
    
    

    <div class="switcher-tabs__trigger-and-tabs babybear:flex babybear:flex-col">
        <button aria-expanded="false" class="switcher-tabs__placeholder flex !h-full !py-0 !pl-2 !pr-1.5 border-r-1 border-solid border-r-color-border-faint babybear:hidden
            tab-md papabear:tab-vertical mamabear:tab-vertical papabear:justify-start mamabear:justify-start cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_switcher-tabs-placeholder" aria-describedby="switcher-description">
          <span class="switcher-tabs__placeholder-text m-auto">
                        People
                    </span>
          <icon class="switcher-tabs__caret-down-filled onload pointer-events-none block my-auto min-h-[24px] min-w-[24px] h-[24px] babybear:hidden lazy-loaded" aria-hidden="true" aria-busy="false"><svg viewBox="0 0 24 24" width="24px" height="24px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" class="artdeco-icon lazy-loaded" focusable="false" aria-busy="false">
  <path d="M5,9h14l-6.2,6.7C12.6,15.9,12.3,16,12,16c-0.3,0-0.6-0.1-0.8-0.3L5,9z" fill="currentColor"></path>
</svg></icon>
        </button>
        <div id="switcher-description" class="hidden">This button displays the currently selected search type. When expanded it provides a list of search options that will switch the search inputs to match the current selection. </div>
          <div>
            <button aria-label="Back button" class="switcher-tabs__cancel-btn hidden block w-6 h-6 text-color-text-low-emphasis" data-tracking-control-name="article-ssr-frontend-pulse_switcher-tabs-cancel-search-switcher" type="button">
              <icon class="switcher-tabs__cancel-icon block w-3 h-3 m-auto onload lazy-loaded" aria-hidden="true" aria-busy="false"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" data-supported-dps="16x16" fill="currentColor" focusable="false" class="lazy-loaded" aria-busy="false">
  <path d="M14 3.41L9.41 8 14 12.59 12.59 14 8 9.41 3.41 14 2 12.59 6.59 8 2 3.41 3.41 2 8 6.59 12.59 2z"></path>
</svg></icon>
            </button>
          </div>
        <div class="switcher-tabs hidden z-[1] w-auto min-w-[160px] mb-1.5 py-1 absolute top-[48px] left-0 border-solid border-1 border-color-border-faint papabear:container-raised mamabear:container-raised babybear:static babybear:w-[100vw] babybear:h-[48px] babybear:p-0 overflow-y-hidden overflow-x-auto md:overflow-x-hidden">
          <ul class="switcher-tabs__list flex flex-1 items-stretch papabear:flex-col mamabear:flex-col" role="tablist">
                  <li class="switcher-tabs__tab h-[44px] babybear:basis-1/2" role="presentation">
                    <button aria-controls="jobs-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full
                        tab-md papabear:tab-vertical mamabear:tab-vertical papabear:justify-start mamabear:justify-start cursor-pointer
                        " data-switcher-type="JOBS" data-tracking-control-name="article-ssr-frontend-pulse_switcher-tabs-jobs-search-switcher" id="job-switcher-tab" role="tab">
                        Jobs
                    </button>
                  </li>
                  <li class="switcher-tabs__tab h-[44px] babybear:basis-1/2" role="presentation">
                    <button aria-controls="people-search-panel" aria-selected="true" class="switcher-tabs__button w-full h-full
                        tab-md papabear:tab-vertical mamabear:tab-vertical papabear:justify-start mamabear:justify-start cursor-pointer
                        tab-selected" data-switcher-type="PEOPLE" data-tracking-control-name="article-ssr-frontend-pulse_switcher-tabs-people-search-switcher" id="people-switcher-tab" role="tab">
                        People
                    </button>
                  </li>
                  <li class="switcher-tabs__tab h-[44px] babybear:basis-1/2" role="presentation">
                    <button aria-controls="posts-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full
                        tab-md papabear:tab-vertical mamabear:tab-vertical papabear:justify-start mamabear:justify-start cursor-pointer
                        " data-switcher-type="POSTS" data-tracking-control-name="article-ssr-frontend-pulse_switcher-tabs-posts-search-switcher" id="posts-switcher-tab" role="tab">
                        Posts
                                          </button>
                  </li>
                  <li class="switcher-tabs__tab h-[44px] babybear:basis-1/2" role="presentation">
                    <button aria-controls="learning-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full
                        tab-md papabear:tab-vertical mamabear:tab-vertical papabear:justify-start mamabear:justify-start cursor-pointer
                        " data-switcher-type="LEARNING" data-tracking-control-name="article-ssr-frontend-pulse_switcher-tabs-learning-search-switcher" id="learning-switcher-tab" role="tab">
                        Learning
                    </button>
                  </li>
          </ul>

<!---->        </div>
    </div>
  

        

    
    
    
    

    

    

    <section class="base-search-bar w-full h-full" data-searchbar-type="PEOPLE" aria-labelledby="people-switcher-tab" id="people-search-panel" role="tabpanel">
      <form class="base-search-bar__form w-full flex babybear:mx-mobile-container-padding babybear:flex-col" role="search" action="/pub/dir" data-tracking-control-name="article-ssr-frontend-pulse_people-search-bar_base-search-bar-form">
        
          
      
    

    <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input">
      <input aria-label="First Name" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="article-ssr-frontend-pulse_people-search-bar_first-name_dismissable-input" maxlength="500" name="firstName" placeholder="First Name" value="Mikko" type="search">
      
        <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100 dismissable-input__button--show" data-tracking-control-name="article-ssr-frontend-pulse_people-search-bar_first-name_dismissable-input-clear" type="button">
          <label class="sr-only">Dismiss</label>
          <icon class="dismissable-input__button-icon lazy-loaded" aria-hidden="true" aria-busy="false"><svg viewBox="0 0 16 16" width="16" height="16" xmlns="http://www.w3.org/2000/svg" focusable="false" class="lazy-loaded" aria-busy="false">
  <g fill="none" fill-rule="evenodd">
    <path fill="currentColor" d="M7.90356 9.19393l-3.3763 3.3763-1.29037-1.29037 3.3763-3.3763-3.3763-3.3763 1.29037-1.29037 3.3763 3.3763 3.3763-3.3763 1.29037 1.29037-3.3763 3.3763 3.3763 3.3763-1.29037 1.29037z"></path>
    <path d="M0 0h16v16H0z"></path>
  </g>
</svg></icon>
        </button>
    </section>
  
  
          
      
    

    <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input">
      <input aria-label="Last Name" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="article-ssr-frontend-pulse_people-search-bar_last-name_dismissable-input" maxlength="500" name="lastName" placeholder="Last Name" value="Alasaarela" type="search">
      
        <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100 dismissable-input__button--show" data-tracking-control-name="article-ssr-frontend-pulse_people-search-bar_last-name_dismissable-input-clear" type="button">
          <label class="sr-only">Dismiss</label>
          <icon class="dismissable-input__button-icon lazy-loaded" aria-hidden="true" aria-busy="false"><svg viewBox="0 0 16 16" width="16" height="16" xmlns="http://www.w3.org/2000/svg" focusable="false" class="lazy-loaded" aria-busy="false">
  <g fill="none" fill-rule="evenodd">
    <path fill="currentColor" d="M7.90356 9.19393l-3.3763 3.3763-1.29037-1.29037 3.3763-3.3763-3.3763-3.3763 1.29037-1.29037 3.3763 3.3763 3.3763-3.3763 1.29037 1.29037-3.3763 3.3763 3.3763 3.3763-1.29037 1.29037z"></path>
    <path d="M0 0h16v16H0z"></path>
  </g>
</svg></icon>
        </button>
    </section>
  
  
      
        <input name="trk" value="article-ssr-frontend-pulse_people-search-bar_search-submit" type="hidden">
        <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babybear:invisible babybear:ml-[-9999px] babybear:w-[1px] babybear:h-[1px]" aria-label="Search" data-tracking-control-name="article-ssr-frontend-pulse_people-search-bar_base-search-bar-search-submit" type="submit">
          <icon class="base-search-bar__search-icon onload mx-auto lazy-loaded" aria-hidden="true" aria-busy="false"><svg viewBox="0 0 24 24" width="24px" height="24px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" version="1.1" focusable="false" class="lazy-loaded" aria-busy="false">
  <path d="M21,19.67l-5.44-5.44a7,7,0,1,0-1.33,1.33L19.67,21ZM10,15.13A5.13,5.13,0,1,1,15.13,10,5.13,5.13,0,0,1,10,15.13Z" class="large-icon" style="fill: currentColor; color: #7a8b98;"></path>
</svg></icon>
        </button>
      </form>
    </section>
  
  

        

    
    
    
    

    

    

    <section class="base-search-bar w-full h-full" data-searchbar-type="JOBS" aria-labelledby="job-switcher-tab" id="jobs-search-panel" role="tabpanel">
      <form class="base-search-bar__form w-full flex babybear:mx-mobile-container-padding babybear:flex-col" role="search" action="/jobs/search" data-tracking-control-name="article-ssr-frontend-pulse_jobs-search-bar_base-search-bar-form">
        
        

    
    
    

    <code id="i18n_aria_live_text_no-suggestions" style="display: none"><!--"No suggestions found"--></code>
    <code id="i18n_aria_live_text_one-suggestion" style="display: none"><!--"One Suggestion. Use up and down keys to navigate"--></code>
    <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"><!--"Multiple Suggestions. Use up and down keys to navigate"--></code>

    
    

    <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input keywords-typeahead-input text-input">
      <input aria-autocomplete="list" aria-controls="job-search-bar-keywords-typeahead-list" aria-haspopup="listbox" aria-label="Search job titles or companies" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="article-ssr-frontend-pulse_dismissable-input" id="job-search-bar-keywords" maxlength="500" name="keywords" placeholder="Search job titles or companies" role="combobox" type="search">
      
<!---->      <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto">
        <template class="typeahead-item-template">
          <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option">
            <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span>
          </li>
        </template>

        <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-keywords-typeahead-list" role="listbox"></ul>
      </div>
<!---->    
        <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="article-ssr-frontend-pulse_dismissable-input-clear" type="button" disabled="">
          <label class="sr-only">Dismiss</label>
          <icon class="dismissable-input__button-icon lazy-loaded" aria-hidden="true" aria-busy="false"><svg viewBox="0 0 16 16" width="16" height="16" xmlns="http://www.w3.org/2000/svg" focusable="false" class="lazy-loaded" aria-busy="false">
  <g fill="none" fill-rule="evenodd">
    <path fill="currentColor" d="M7.90356 9.19393l-3.3763 3.3763-1.29037-1.29037 3.3763-3.3763-3.3763-3.3763 1.29037-1.29037 3.3763 3.3763 3.3763-3.3763 1.29037 1.29037-3.3763 3.3763 3.3763 3.3763-1.29037 1.29037z"></path>
    <path d="M0 0h16v16H0z"></path>
  </g>
</svg></icon>
        </button>
    </section>
  
  
<!---->        

    
    
    

    <code id="i18n_aria_live_text_no-suggestions" style="display: none"><!--"No suggestions found"--></code>
    <code id="i18n_aria_live_text_one-suggestion" style="display: none"><!--"One Suggestion. Use up and down keys to navigate"--></code>
    <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"><!--"Multiple Suggestions. Use up and down keys to navigate"--></code>

    
    

    <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input location-typeahead-input">
      <input aria-autocomplete="list" aria-controls="job-search-bar-location-typeahead-list" aria-haspopup="listbox" aria-label="Location" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="article-ssr-frontend-pulse_dismissable-input" id="job-search-bar-location" maxlength="500" name="location" placeholder="Location" role="combobox" type="search">
      
<!---->      <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto">
        <template class="typeahead-item-template">
          <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option">
            <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span>
          </li>
        </template>

        <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-location-typeahead-list" role="listbox"></ul>
      </div>
<!---->    
        <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="article-ssr-frontend-pulse_dismissable-input-clear" type="button" disabled="">
          <label class="sr-only">Dismiss</label>
          <icon class="dismissable-input__button-icon lazy-loaded" aria-hidden="true" aria-busy="false"><svg viewBox="0 0 16 16" width="16" height="16" xmlns="http://www.w3.org/2000/svg" focusable="false" class="lazy-loaded" aria-busy="false">
  <g fill="none" fill-rule="evenodd">
    <path fill="currentColor" d="M7.90356 9.19393l-3.3763 3.3763-1.29037-1.29037 3.3763-3.3763-3.3763-3.3763 1.29037-1.29037 3.3763 3.3763 3.3763-3.3763 1.29037 1.29037-3.3763 3.3763 3.3763 3.3763-1.29037 1.29037z"></path>
    <path d="M0 0h16v16H0z"></path>
  </g>
</svg></icon>
        </button>
    </section>
  
  
        <input name="geoId" type="hidden">
      
        <input name="trk" value="article-ssr-frontend-pulse_jobs-search-bar_search-submit" type="hidden">
        <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babybear:invisible babybear:ml-[-9999px] babybear:w-[1px] babybear:h-[1px]" aria-label="Search" data-tracking-control-name="article-ssr-frontend-pulse_jobs-search-bar_base-search-bar-search-submit" type="submit">
          <icon class="base-search-bar__search-icon onload mx-auto lazy-loaded" aria-hidden="true" aria-busy="false"><svg viewBox="0 0 24 24" width="24px" height="24px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" version="1.1" focusable="false" class="lazy-loaded" aria-busy="false">
  <path d="M21,19.67l-5.44-5.44a7,7,0,1,0-1.33,1.33L19.67,21ZM10,15.13A5.13,5.13,0,1,1,15.13,10,5.13,5.13,0,0,1,10,15.13Z" class="large-icon" style="fill: currentColor; color: #7a8b98;"></path>
</svg></icon>
        </button>
      </form>
    </section>
  
  

        
    
    

    

    

    <section class="base-search-bar w-full h-full" data-searchbar-type="LEARNING" aria-labelledby="learning-switcher-tab" id="learning-search-panel" role="tabpanel">
      <form class="base-search-bar__form w-full flex babybear:mx-mobile-container-padding babybear:flex-col" role="search" action="/learning/search" data-tracking-control-name="article-ssr-frontend-pulse_learning-search-bar_base-search-bar-form">
        
        
      
    

    <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input">
      <input aria-label="Search skills, subjects, or software" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="article-ssr-frontend-pulse_learning-search-bar_keywords_dismissable-input" maxlength="500" name="keywords" placeholder="Search skills, subjects, or software" type="search">
      
        <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="article-ssr-frontend-pulse_learning-search-bar_keywords_dismissable-input-clear" type="button" disabled="">
          <label class="sr-only">Dismiss</label>
          <icon class="dismissable-input__button-icon lazy-loaded" aria-hidden="true" aria-busy="false"><svg viewBox="0 0 16 16" width="16" height="16" xmlns="http://www.w3.org/2000/svg" focusable="false" class="lazy-loaded" aria-busy="false">
  <g fill="none" fill-rule="evenodd">
    <path fill="currentColor" d="M7.90356 9.19393l-3.3763 3.3763-1.29037-1.29037 3.3763-3.3763-3.3763-3.3763 1.29037-1.29037 3.3763 3.3763 3.3763-3.3763 1.29037 1.29037-3.3763 3.3763 3.3763 3.3763-1.29037 1.29037z"></path>
    <path d="M0 0h16v16H0z"></path>
  </g>
</svg></icon>
        </button>
    </section>
  
  
        <input class="nav__search-uoo" name="upsellOrderOrigin" type="hidden">
        
      
        <input name="trk" value="article-ssr-frontend-pulse_learning-search-bar_search-submit" type="hidden">
        <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babybear:invisible babybear:ml-[-9999px] babybear:w-[1px] babybear:h-[1px]" aria-label="Search" data-tracking-control-name="article-ssr-frontend-pulse_learning-search-bar_base-search-bar-search-submit" type="submit">
          <icon class="base-search-bar__search-icon onload mx-auto lazy-loaded" aria-hidden="true" aria-busy="false"><svg viewBox="0 0 24 24" width="24px" height="24px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" version="1.1" focusable="false" class="lazy-loaded" aria-busy="false">
  <path d="M21,19.67l-5.44-5.44a7,7,0,1,0-1.33,1.33L19.67,21ZM10,15.13A5.13,5.13,0,1,1,15.13,10,5.13,5.13,0,0,1,10,15.13Z" class="large-icon" style="fill: currentColor; color: #7a8b98;"></path>
</svg></icon>
        </button>
      </form>
    </section>
  
  

          
    
    

    

    

    <section class="base-search-bar w-full h-full" data-searchbar-type="POSTS" aria-labelledby="posts-switcher-tab" id="posts-search-panel" role="tabpanel">
      <form class="base-search-bar__form w-full flex babybear:mx-mobile-container-padding babybear:flex-col" role="search" action="/search/results/content" data-tracking-control-name="article-ssr-frontend-pulse_posts-search-bar_base-search-bar-form">
        
        
      
    

    <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input">
      <input aria-label="Try searching for a topic" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="article-ssr-frontend-pulse_posts-search-bar_keywords_dismissable-input" maxlength="500" name="keywords" placeholder="Try searching for a topic" type="search">
      
        <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="article-ssr-frontend-pulse_posts-search-bar_keywords_dismissable-input-clear" type="button" disabled="">
          <label class="sr-only">Dismiss</label>
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            <div class="article-main__content max-w-[744px]"><p>[The following has also been published as a <a href="https://medium.com/@alasaarela/how-to-reduce-the-effect-of-algorithms-on-your-behavior-and-worldview-a-practical-guide-636d2631b611" target="_blank" rel="nofollow noopener">Medium</a> blog post.]</p><p>I have worked with behavioral algorithms for over a decade now. During this time, the initially innocent recommendation, personalization, and engagement algorithms have grown immensely powerful.</p><p>Social media algorithms are being blamed for the <a href="https://news.yahoo.com/tech-platforms-were-dragged-americas-131500246.html" target="_blank" rel="nofollow noopener">polarization of politics</a>; viral spread of <a href="https://www.cbsnews.com/news/facebook-whistleblower-frances-haugen-documents-misinformation-spread/" target="_blank" rel="nofollow noopener">misinformation</a> and <a href="https://www.scientificamerican.com/article/information-overload-helps-fake-news-spread-and-social-media-knows-it/" target="_blank" rel="nofollow noopener">fake news</a>; increases in <a href="https://www.wsj.com/articles/facebook-knows-instagram-is-toxic-for-teen-girls-company-documents-show-11631620739?mod=djemalertNEWS" target="_blank" rel="nofollow noopener">body-image issues</a>, <a href="https://www.psypost.org/2021/10/social-media-exposure-during-lockdown-may-have-triggered-emotional-overeating-due-to-heightened-anxiety-61963" target="_blank" rel="nofollow noopener">anxiety</a>, <a href="https://www.verywellmind.com/social-media-and-depression-5085354" target="_blank" rel="nofollow noopener">depression</a>, and <a href="https://quillette.com/2021/08/16/children-are-lonelier-than-ever-can-anything-be-done/" target="_blank" rel="nofollow noopener">loneliness</a>; strengthening of our <a href="https://www.scientificamerican.com/article/biases-make-people-vulnerable-to-misinformation-spread-by-social-media/" target="_blank" rel="nofollow noopener">biases</a>; deep-level <a href="https://www.addictioncenter.com/drugs/social-media-addiction/" target="_blank" rel="nofollow noopener">addiction</a> that fills our every idle moment.</p><p>If the problems are so widespread and deep, why are algorithms still being used? Personalization of content, search results and information feeds is good for businesses as they increase time spent with ads and conversion rates on commercial activities. These algorithms create a lot of collateral damage.</p><p><strong>Do you feel negatively affected by behavioral algorithms?</strong> If yes, read further. This is a comprehensive guide on how you can reduce the effect of algorithms on your behavior and worldview.</p><h2>1. How to remove personalization algorithms from your web browsing</h2><p>When browsing the web, a surprisingly large number of services are spying on your browsing habits. If you are logged in to Facebook, Twitter, LinkedIn, or other major social networks while browsing the web, chances are they know which sites you visit and what you do while online.</p><p>They are not the only ones spying on your behavior. A myriad of ad networks and data exchanges collect data on you to build a profile for targeted ads or content personalization.</p><p>The cleanup starts with the choice of a browser. Google Chrome is the most popular web browser today, with a 65% <a href="https://gs.statcounter.com/browser-market-share" target="_blank" rel="nofollow noopener">global market share</a> in September 2021. Because Google’s revenue comes from ads, they have been slow to block 3rd party cookies and other trackers. In June 2021, Google <a href="https://blog.google/products/chrome/updated-timeline-privacy-sandbox-milestones/" target="_blank" rel="nofollow noopener">announced</a> the postponing of the removal of 3rd party cookie support in Chrome to 2023.</p><p>In addition, many of you have logged in to their Chrome browsers with their Google accounts, making it easy for Google to use your search history and other behavioral data for personalization purposes.</p><p>There are two browsers that I can recommend for a more private and neutral web experience: Firefox &amp; Brave. Firefox has its own rendering engine while Brave is based on the Chromium project behind the Chrome browser. If you have a number of Chrome plugins you depend on for daily work, I recommend downloading Brave.</p><p>I have been using Firefox for the past few years as my main web browser, both on mobile and laptop. Firefox has some fantastic plugins that help to neutralize behavioral algorithms.</p><p>I have relied on ad-blocker plugins on my browsers for as long as they have existed. My current favorite is <a href="https://addons.mozilla.org/en-US/firefox/addon/ublock-origin/" target="_blank" rel="nofollow noopener"><strong>uBlock Origin</strong></a>.</p><p>One of my favorite features in Firefox is <a href="https://support.mozilla.org/en-US/kb/containers" target="_blank" rel="nofollow noopener">containers</a>. There’s a default Facebook container plugin, but by installing a multi-account container plugin, you can contain any site or service from tracking you elsewhere on the web. This enables you to keep the sessions open for frequently used accounts without having to share any of your browsing data with them.</p><p>On Firefox Privacy &amp; Security settings, I have set the browsing privacy to strict, which blocks all trackers by default.</p><div class="slate-resizable-image-embed slate-image-embed__resize-full-width"><img alt="No alt text provided for this image" data-media-urn="" src="//:0" class="lazy-load" data-delayed-url="https://media.licdn.com/dms/image/C4D12AQFl14A0W1VIeg/article-inline_image-shrink_1500_2232/0/1634230974391?e=1694649600&amp;v=beta&amp;t=RhQkW6J1WhAUWXYxafqnt5UDg07QrCyWthiDqkkKdqI"></div><p>I also have checked a setting to delete all cookies by default the browser is closed. To keep myself logged in on the most frequently visited sites, I have created a list of exceptions.</p><div class="slate-resizable-image-embed slate-image-embed__resize-full-width"><img alt="No alt text provided for this image" data-media-urn="" src="//:0" class="lazy-load" data-delayed-url="https://media.licdn.com/dms/image/C4D12AQFh2_di4aJxXA/article-inline_image-shrink_1500_2232/0/1634231014331?e=1694649600&amp;v=beta&amp;t=vwhgIXEUESmsfSqlEEX3e8IHUs60f42UiiZV11ibakM"></div><h3>Want to go all the way? A tip for advanced users.</h3><p>For the past couple of years, I have used an insanely powerful Firefox plugin called <a href="https://addons.mozilla.org/en-US/firefox/addon/noscript/" target="_blank" rel="nofollow noopener"><strong>NoScript</strong></a>. It blocks all Javascript on all pages by default and lets you individually enable Javascript from sources you trust. This requires much more work than the previous settings, as you will have to individually enable Javascript on pages as you visit them.</p><p>On most pages, I only have to enable Javascript from the page’s own domain for the page to run. This means all the 3rd party ad trackers and data collectors, including Google Analytics and cookie consent popups, will be blocked from running at all. We are not talking about cookies here, we are talking about preventing the very code that captures data about you from running.</p><p>I only recommend using NoScript for more advanced users. NoScript can be highly disruptive when you try to make web payments or access embedded 3rd party components on websites.</p><p>Many web shops use payment aggregators that send you through a series of domains to complete the payment, all of which use Javascript. You have to be able to follow the domain trail of the payment chain and enable Javascript on all of them to keep the session running successfully through from a cart to the acknowledgment of the purchase. Fortunately, you only have to do it once.</p><p>Embedded components like video players also require you to enable javascript from 3rd party domains on the site before you can use the site fully. Here’s an example of my NoScript choices for PCMag website.</p><div class="slate-resizable-image-embed slate-image-embed__resize-full-width"><img alt="No alt text provided for this image" data-media-urn="" src="//:0" class="lazy-load" data-delayed-url="https://media.licdn.com/dms/image/C4D12AQFofb6blbIQmQ/article-inline_image-shrink_1000_1488/0/1634231056519?e=1694649600&amp;v=beta&amp;t=3Dlk67KyMMVf1LmT9GaNiNL1ilpZ3g64pKLQAJB2IHI"></div><p>In addition to PCMag, I have enabled Javascript from Amazon AWS, Facebook (but it is contained so not able to track), JW Player (video embeds), Typekit (Fonts), ziffstatic (for static content). I have disabled javascript from numerous ad and content personalization services as well as chat popups.</p><p>With NoScript, your web browsing will be much faster because all unnecessary (read: ad tracker) code is discarded when loading the page.</p><h2>2. How to make your search results neutral</h2><p>We use search engines, mostly Google, multiple times a day to find information about everything. Google has a lot of information about you and your context, as well as your past behavior, which has an effect on your search results. In addition, Google’s search results are so heavily monetized that the vast majority of the clicks on search results go to either paid links or Google’s own products.</p><p>In 2018, I switched to DuckDuckGo as my main search engine. My goal was to make my search activity private and thus start neutralizing the search results from my own past behavior. Over time, I realized I often had to make a second search on the topic on Google, because DuckDuckGo couldn’t find what I was looking for.</p><p>In 2020, I switched to Startpage as my default search engine. It is a privacy-oriented search service that delivers Google search results without algorithmic bias or ads. Since then, I haven’t used Google for my searches anymore.</p><div class="slate-resizable-image-embed slate-image-embed__resize-full-width"><img alt="No alt text provided for this image" data-media-urn="" src="//:0" class="lazy-load" data-delayed-url="https://media.licdn.com/dms/image/C4D12AQHAuM9_jBKLiQ/article-inline_image-shrink_1500_2232/0/1634231089257?e=1694649600&amp;v=beta&amp;t=jgghqUQL-qHtNDybPQkCpgV6EyWfwOQusLBs8hq1gdE"></div><p>Comparison of search results on Google and Startpage on “CRM”.</p><p>The picture above illustrates my point. Search for CRM yields 4 ads and one Wikipedia result on Google. Location personalization is visible with Finnish language results even when I am anonymous and my OS language setting is English. Startpage, on the other hand, has relevant results on CRM on the first page, including the popular G2 product comparison page.</p><p>I highly recommend switching to Startpage as your default search engine.</p><h2>3. How to stop mobile notifications from distracting you</h2><p>Games and social media apps are incredibly good at capturing your attention with mobile notifications. This is also algorithmic behavior shaping that has major effects on your daily habits. We can easily get distracted tens to hundreds of times a day.</p><p>A few years ago, I made all mobile notifications silent. This zoned my focus on participating in conversations to moments when I was available, and nothing took my attention from focused work anymore.</p><p>Believe me, people around you are totally fine waiting for your response a bit in most cases!</p><p>If you want to go even further, you can remove the message badges from your app icons. Apps developers are very, very good at getting you to check in often.</p><h3>How to go even further with a distraction-free life</h3><p>A couple of years ago, I also silenced all phone calls. This has been one of the best decisions for my ability to focus and get work done. I get almost zero cold calls because I don’t answer unsolicited calls at all.</p><p>During the past year, I have answered a total of 2 cold calls because I was waiting for a call from someone else and picked up thinking it was the call I expected.</p><p>My family and friends learned quickly that I won’t be picking their calls, so they started sending me a message to call them when I was available next.</p><p>Silencing phone calls worked well for me but is admittedly a bold decision that doesn’t work for everyone. Some people set up their phones so that they have a personalized ringtone for important contacts and silent as the ringtone for the rest.</p><h2>4. How to prevent social media from using your data for personalization</h2><p>Social media sites have their tentacles everywhere, and they are able to capture a lot of your behavior outside the site. Here are some tips on how to change the settings on popular sites to reduce their ability to surveil your behavior at all times.</p><h2>How to reduce Facebook surveillance</h2><p>First, go to the “Settings” page on Facebook.</p><p><strong>Notifications. </strong>Change all notifications that you don’t want to distract you to state “In-App Only”. This way you won’t get notifications outside Facebook.</p><p><strong>Apps and Websites. </strong>Disable Facebook Login on all websites. When you are done, the view should say “You don’t have any apps or websites to review.” and the following option:</p><div class="slate-resizable-image-embed slate-image-embed__resize-full-width"><img alt="No alt text provided for this image" data-media-urn="" src="//:0" class="lazy-load" data-delayed-url="https://media.licdn.com/dms/image/C4D12AQEyXajXenDPAA/article-inline_image-shrink_1500_2232/0/1634231174507?e=1694649600&amp;v=beta&amp;t=2mAOHXf0c07tQX9bGF7LpiSdtUG5SV8DAYTJs0jkwso"></div><p><strong>Face Recognition. </strong>Set this to “No.”</p><p><strong>Cookies. </strong>Disable the option “Our Cookies on Other Apps and Websites”.</p><div class="slate-resizable-image-embed slate-image-embed__resize-full-width"><img alt="No alt text provided for this image" data-media-urn="" src="//:0" class="lazy-load" data-delayed-url="https://media.licdn.com/dms/image/C4D12AQEFijDRRs725w/article-inline_image-shrink_1500_2232/0/1634231199993?e=1694649600&amp;v=beta&amp;t=Ioj7Yj_spUk8W-_BrrKsuHqwbfLAbgmiv1BJ-hyG8Yk"></div><p>Then disable the option “Cookies from Other Companies”.</p><div class="slate-resizable-image-embed slate-image-embed__resize-full-width"><img alt="No alt text provided for this image" data-media-urn="" src="//:0" class="lazy-load" data-delayed-url="https://media.licdn.com/dms/image/C4D12AQHDo-egH9Yb6g/article-inline_image-shrink_1500_2232/0/1634231224632?e=1694649600&amp;v=beta&amp;t=gDe0velbtdCSRUTBOEROJxgfA8lac_suY910wn29IUA"></div><p>Please note that by removing Facebook’s cookie sharing with other apps, you also remove your ability to log in to other apps with Facebook. I personally don’t recommend using Facebook login for any other apps than Facebook and Instagram.</p><p><strong>Location. </strong>Turn Location History off and delete the existing history.</p><p><strong>Ads. </strong>Go to Ad Settings. On the section “Manage Data Used to Show You Ads” disable everything you can. On “Social Interactions”, make the visibility setting “Only You”.</p><h2>How to reduce LinkedIn surveillance</h2><p>First, go to “Settings”.</p><p><strong>Data Privacy.</strong> Remove Cookies for “Personalized ads” and “Analytics &amp; research”.</p><p><strong>Other Applications.</strong> Disconnect LinkedIn connection from apps that you don’t want to affect your LinkedIn experience.</p><p><strong>Communications. </strong>Go to “How you get your notifications” tab. Disable push and email notifications you don’t want to distract you.</p><h2>How to reduce Twitter surveillance</h2><p>First, go to “Settings” and choose tab “Privacy and Safety”. Then go to the section “Data sharing and off-Twitter activity”.</p><p><strong>Ads Preferences. </strong>Uncheck the box “Personalized ads”.</p><div class="slate-resizable-image-embed slate-image-embed__resize-full-width"><img alt="No alt text provided for this image" data-media-urn="" src="//:0" class="lazy-load" data-delayed-url="https://media.licdn.com/dms/image/C4D12AQFWZI30eyx-Uw/article-inline_image-shrink_1000_1488/0/1634231268371?e=1694649600&amp;v=beta&amp;t=2pqJeohL_U3L8HIos4juK_v4LB3PEDvgV_q7bD6frQQ"></div><p><strong>Off-Twitter activity. </strong>Uncheck the box “Personalize based on your inferred identity”.</p><div class="slate-resizable-image-embed slate-image-embed__resize-full-width"><img alt="No alt text provided for this image" data-media-urn="" src="//:0" class="lazy-load" data-delayed-url="https://media.licdn.com/dms/image/C4D12AQG3PeDp3KdLFw/article-inline_image-shrink_1000_1488/0/1634231293377?e=1694649600&amp;v=beta&amp;t=sTWNZ8Wj6ySQp2rxzdbkICMA3CY83qNBFNNuKESX3qM"></div><p><strong>Data sharing with business partners. </strong>Uncheck the box “Allow additional information sharing with business partners”.</p><div class="slate-resizable-image-embed slate-image-embed__resize-full-width"><img alt="No alt text provided for this image" data-media-urn="" src="//:0" class="lazy-load" data-delayed-url="https://media.licdn.com/dms/image/C4D12AQFpIK_7uvE0Ig/article-inline_image-shrink_1000_1488/0/1634231446361?e=1694649600&amp;v=beta&amp;t=o9O5wHrmUOlD727hqYIsJy6b5vbAJ53WsHAsidPTKfo"></div><p><strong>Location information. </strong>Uncheck the box “Personalize based on places you’ve been”.</p><div class="slate-resizable-image-embed slate-image-embed__resize-full-width"><img alt="No alt text provided for this image" data-media-urn="" src="//:0" class="lazy-load" data-delayed-url="https://media.licdn.com/dms/image/C4D12AQHF58Kzfx8LoQ/article-inline_image-shrink_1000_1488/0/1634231349503?e=1694649600&amp;v=beta&amp;t=yIOiYyWjY0afqQwlrdU5Wdn9ADflRrjMtV_kUqzhg-4"></div><p><strong>Notifications. </strong>Go to “Preferences”. Disable push and email notifications you don’t want to distract you.</p><h2>How to reduce Instagram surveillance</h2><p>First, go to “Settings”.</p><p><strong>Apps and Websites.</strong> Disconnect all apps that you don’t want to share their information with Facebook.</p><p><strong>Push Notifications. </strong>Disable push notifications from activities that you don’t want to distract you.</p><p><strong>Privacy and Security. </strong>Go to Cookies and uncheck the options.</p><div class="slate-resizable-image-embed slate-image-embed__resize-full-width"><img alt="No alt text provided for this image" data-media-urn="" src="//:0" class="lazy-load" data-delayed-url="https://media.licdn.com/dms/image/C4D12AQEVg1CqYWrDUQ/article-inline_image-shrink_1000_1488/0/1634231482536?e=1694649600&amp;v=beta&amp;t=ctQm2CRYpMXOu8GZBbrKxafjZGvbX2zPL_W5xA2VRB4"></div><p>Helsinki, 18.10.2021</p><p><strong>Mikko Alasaarela</strong></p><p>PS. If you liked this guide, follow me on <a href="https://www.linkedin.com/in/alasaarela" target="_blank"><strong>LinkedIn</strong></a> and <a href="https://twitter.com/alasaarela" target="_blank" rel="nofollow noopener"><strong>Twitter</strong></a><strong> </strong>or join the <a href="https://inbot.io/academy/" target="_blank" rel="nofollow noopener"><strong>Academy of Algorithmic Influence</strong></a> for more. </p></div>
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    <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words
         comment__text babybear:mt-0.5" dir="ltr">Great little list of practical basics. I'd add <a class="link" href="http://Disconnect.me?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment-text" target="_self" rel="nofollow" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment-text" data-tracking-will-navigate="">Disconnect.me</a> plugin on the desktop side, and 1Blocker on the mobile (IOS) side - the latter of which has some pretty cool features like a local firewall for blocking even in-app trackers.</p>
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                    Sven Raeymaekers
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                  <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Business Executive and Dealmaker | Board Advisor | Strategy | Transformation </p>
              
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         comment__text babybear:mt-0.5" dir="ltr">Love it. Only not sure about startpage. They are majority owned by System1 since 2019 which to me is a pay-per-click advertising company. They have claimed several times it doesn’t affect startpage’s privacy vision but questions are valid</p>
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         comment__text babybear:mt-0.5" dir="ltr">Good stuff, and I'm glad to notice I'm following most of the instructions. On item no 3, silencing calls, one option (that I use) is to silence all calls, for example through activating Do Not Disturb, and whitelisting those you want to receive. For me, that's family and important business contacts. Others will be directed to voicemail instructing to send me an SMS or email.</p>
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        <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://brand.linkedin.com/policies?trk=d_flagship2_pulse_read_footer-brand-policy" data-tracking-control-name="d_flagship2_pulse_read_footer-brand-policy" data-tracking-will-navigate="">
          
          Brand Policy
        
        </a>
  </li>

          
  <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto">
        <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/psettings/guest-controls?trk=d_flagship2_pulse_read_footer-guest-controls" data-tracking-control-name="d_flagship2_pulse_read_footer-guest-controls" data-tracking-will-navigate="">
          
            Guest Controls
          
        </a>
  </li>

        
  <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto">
        <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/professional-community-policies?trk=d_flagship2_pulse_read_footer-community-guide" data-tracking-control-name="d_flagship2_pulse_read_footer-community-guide" data-tracking-will-navigate="">
          
          Community Guidelines
        
        </a>
  </li>

        
<!---->
          
          
  <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto">
        
              

    
    

    

    

    <div class="collapsible-dropdown collapsible-dropdown--footer collapsible-dropdown--up flex items-center relative hyphens-auto language-selector z-2">
<!---->
        <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-[100%] top-auto" role="menu" tabindex="-1">
          
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="العربية (Arabic)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-ar_AE" data-locale="ar_AE" role="menuitem" lang="ar_AE">
                العربية (Arabic)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Čeština (Czech)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-cs_CZ" data-locale="cs_CZ" role="menuitem" lang="cs_CZ">
                Čeština (Czech)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Dansk (Danish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-da_DK" data-locale="da_DK" role="menuitem" lang="da_DK">
                Dansk (Danish)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Deutsch (German)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE">
                Deutsch (German)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link--selected" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US">
                <strong>English (English)</strong>
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES">
                Español (Spanish)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Français (French)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR">
                Français (French)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN">
                हिंदी (Hindi)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID">
                Bahasa Indonesia (Indonesian)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT">
                Italiano (Italian)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP">
                日本語 (Japanese)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR">
                한국어 (Korean)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY">
                Bahasa Malaysia (Malay)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL">
                Nederlands (Dutch)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO">
                Norsk (Norwegian)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL">
                Polski (Polish)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR">
                Português (Portuguese)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO">
                Română (Romanian)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU">
                Русский (Russian)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE">
                Svenska (Swedish)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH">
                ภาษาไทย (Thai)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH">
                Tagalog (Tagalog)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR">
                Türkçe (Turkish)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA">
                Українська (Ukrainian)
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN">
                简体中文 (Chinese (Simplified))
            </button>
          </li>
          <li class="language-selector__item" role="presentation">
            <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile-->
            <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark
                language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW">
                正體中文 (Chinese (Traditional))
            </button>
          </li>
<!---->      
        </ul>

          
        <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger">
          <span class="language-selector__label-text mr-0.5 break-words">
            Language
          </span>
          <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon>
        </button>
      
    </div>
  
  
          
  </li>

      </ul>

<!---->    </footer>
  
  
  
      
            
  
    

    <div id="toasts" class="toasts fixed z-8 babybear:right-4 mamabear:right-4 papabear:min-h-[96px] invisible
        top:auto bottom-4 left-4 papabear:w-[400px]
        toasts--bottom" type="bottom">
    

    <template id="toast-template">
      <div class="toast container-raised flex
          toast--bottom
          transition ease-accelerate duration-xxslow
          " data-id="toast">
        <div class="toast__message flex flex-1 babybear:items-center mamabear:items-center papabear:items-start py-2 px-1.5" data-id="toast__message" role="alert" tabindex="-1">
          <div class="toast__message-content-container" data-id="toast__message-content-container">
            <p class="toast__message-content font-sans text-sm opacity-90 inline babybear:self-center mamabear:self-center papabear:self-start" data-id="toast__message-content"></p>
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        <button class="toast__dismiss-btn cursor-pointer babybear:self-center mamabear:self-center papabear:self-start pt-3 pb-2 papabear:py-2 pl-0.5 pr-0" data-id="toast__dismiss-btn" aria-label="Close">
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      <template id="toast-icon-caution">
        <icon class="text-color-icon-caution toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/u6kgm8vi5s4rhtbgmjlphlp6"></icon>
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      <template id="toast-icon-error">
        <icon class="text-color-icon-negative toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2ffvlzyh9wb65459t9va8w2ph"></icon>
      </template>
      <template id="toast-icon-gdpr">
        <icon class="text-color-icon-neutral toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0d85elrpgg38lskvq1kvzb3"></icon>
      </template>
      <template id="toast-icon-notify">
        <icon class="text-color-icon-neutral toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/de23f5me7dfm17unsj9up4vga"></icon>
      </template>
      <template id="toast-icon-success">
        <icon class="text-color-icon-positive toast__icon w-3 h-3 shrink-0 mr-2" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c44ryoszao52cyd0y87z7s0uf"></icon>
      </template>
    <template id="toast-cta">
      <a class="toast__cta cta-link font-medium ml-0.5 text-sm text-inherit inline" target="_blank"></a>
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  </div>
  
    
    <form class="google-one-tap" action="https://www.linkedin.com/uas/login-submit" method="post">
      <input name="loginCsrfParam" value="40479634-4e38-4314-867f-eead093dc910" type="hidden">

        <input name="session_redirect" value="https://www.linkedin.com/pulse/how-reduce-effect-algorithms-your-behavior-worldview-guide-mikko" type="hidden">

      <input name="trk" value="pulse-article_google-one-tap-submit" type="hidden">
      <div id="google-one-tap__container" class="google-one-tap__container" data-tracking-control-name="pulse-article_google-one-tap"></div>

      
    <div class="loader loader--full-screen">
      <div class="loader__container mb-2 overflow-hidden">
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