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        </div>

          <div class="h-c-carousel__navigation ng-scope">
            <ul role="tablist" class="glue-pagination-page-list ng-isolate-scope glue-o-pagination__page-list" data-glue-pagination="demo-cyclical">  <!-- ngRepeat: i in PageListCtrl.pageCollection --><li ng-repeat="i in PageListCtrl.pageCollection" data-page="1" class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container ng-scope active" ng-class="{active: i == PageListCtrl.model.currentPage}" ng-show="PageListCtrl.activePageCollection[i - 1]" style="">    <!-- ngIf: PageListCtrl.getAriaControlId(i) -->    <!-- ngIf: !PageListCtrl.getAriaControlId(i) --><button type="button" role="tab" class="glue-o-pagination__button glue-o-pagination__page-list-button ng-binding ng-scope" aria-selected="true" aria-label="" data-page="1" data-ng-focus="PageListCtrl.onFocus()" data-ng-blur="PageListCtrl.onBlur($event)" data-ng-click="PageListCtrl.setPage(i, $event)" data-ng-if="!PageListCtrl.getAriaControlId(i)">      1</button><!-- end ngIf: !PageListCtrl.getAriaControlId(i) -->  </li><!-- end ngRepeat: i in PageListCtrl.pageCollection --></ul>
          </div>
      </div>
        <div class="highlights-module__cta highlights-module__cta--mobile">
              <a data-g-event="product: analytics: overview" data-g-action="see all benefits" data-g-label="see whats in it for you" href="/about/analytics/benefits/" title="See all benefits" class="h-c-link gmp-link">See all benefits</a>
        </div>

    </div>

  </div></div>  </section>


    <section class="gmp-section gmp-mb-l">

<div class="color-bar">

    <div class="h-c-page">
      <div class="h-c-grid">
        <div class="h-c-grid__col h-c-grid__col-l--8 h-c-grid__col-l--offset-2 h-c-grid__col--align-middle">

        <div class="color-bar__icon color-bar__icon--green "></div>
        <h3 class="h-c-headline h-c-headline--two color-bar__quote">
            <span>Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to </span>
<span class="color-bar__highlight color-bar__highlight--green">cut our reporting time by 50%.</span>        </h3>
        <p class="color-bar__credit">
          <span class="color-bar__author">Sara Swaney</span>,
          Director of Advancement,
              412 Food Rescue
        </p>
        

        </div>
      </div>
    </div>
</div>


    </section>

    <section class="gmp-section gmp-mb-xl">

<div class="two-column-tout">
  <div class="h-c-page">


      <div class="h-c-grid">

        <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6
            h-c-grid__col-xl--5  h-c-grid__col--align-middle
            two-column-tout__content">
          
          <h3 class="h-c-headline h-c-headline--one">
            Dive into the details.
          </h3>
          <div class="h-u-mb-std two-column-tout__description">
            <p>Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more.</p>
          </div>
                <a data-g-event="product: analytics: overview" data-g-action="see all features" data-g-label="dive into the details" href="/about/analytics/features/" title="See all features" class="h-c-link h-c-link--internal gmp-link">See all features</a>
        </div>

        <div class="h-c-grid__col
          h-c-grid__col-l--6  h-c-grid__col--align-middle">
          <div class="two-column-tout__image two-column-tout__image--right text-center">
                <picture>
      <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/pEKAiriCU8ATQ1tYEfGIAjORLzno26vrLwaMu5aA3Pyk1AqjOLg2qcmP4BmBHSKBfK8K-ZFzAXd9PblDKddlQn_mlN6jY_5JD8TvOJVYm56WFRY8OCY=s480 1x, https://lh3.googleusercontent.com/uyw87SmUntC8oS7vnZrjJeNsC_65188eOVnwbiNvcmAH3EevrRzEh_PkedRYVsfliR9_GoComtbi2HwtegwKd-hkTLGUqDuyvpMyetaE7eGXsKKdLAY=s960 2x">
      <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/ZlRZeSGxjZgtGK0nRTPKjg0TQUxouLsOgHKw2n69_mKEUNSqey8StIGcjkkzL1HFFyKA_ptSKkb6i51qwMeWLW3g_FR22iK6K3-_ygUee1OAii6FAvo=s1500 1x, https://lh3.googleusercontent.com/N4mTdMe6WtsluY8sVY-nFOAk-alj409W_9I41BX9cc55NpWyvSkd2lFYA-vhn_2sFARBQ6hJmEmmuX6xWEkilW3_PBEtn0SnMyBK-90TTJqYgG9O4A=s3000 2x">
      <img src="https://lh3.googleusercontent.com/ZlRZeSGxjZgtGK0nRTPKjg0TQUxouLsOgHKw2n69_mKEUNSqey8StIGcjkkzL1HFFyKA_ptSKkb6i51qwMeWLW3g_FR22iK6K3-_ygUee1OAii6FAvo=s1500" alt="Dive into the details." class="gmp-no-grab ">
    </picture>
          </div>
        </div>

      </div>

  </div>
</div>    </section>

  <section class="gmp-section gmp-mb-l">
<div class="highlights-module">
  <div class="h-c-page">

    <div class="h-c-grid highlights-module__sticky-wrapper">

      <div class="h-c-grid__col h-c-grid__col-l--6">
        <div class="highlights-module__sticky-el">
                <img alt="Designed to work together." srcset="https://lh3.googleusercontent.com/886LNm9rZXs_jXtALs29EXMbMlrxBM3CcJtVBs4hrkrEJtV-bUTc7yE2gi_4KxPsI7COlPVXVi9Jr5eo9KbTPvckf6BQfJGdRbpq3xsZ6T-hF3ayCVk=s768 1x, https://lh3.googleusercontent.com/55CFY12lknKe5gCNU2OCYO1hwCRrZ-ya5l2x5FVNix0KK8iv95mp1EAF5ZBszhaWoyXhqj_mCbNHsx5Q-ZkVOuU51OIOf1vgEeDMHj-Ss2IICIJlEHg=s1536 2x" src="https://lh3.googleusercontent.com/886LNm9rZXs_jXtALs29EXMbMlrxBM3CcJtVBs4hrkrEJtV-bUTc7yE2gi_4KxPsI7COlPVXVi9Jr5eo9KbTPvckf6BQfJGdRbpq3xsZ6T-hF3ayCVk=s768" class="gmp-no-grab highlights-module__image-desktop">

        </div>
      </div>


      <div class="h-c-grid__col h-c-grid__col-l--5 highlights-module__content">
        <h3 class="h-c-headline h-c-headline--one h-has-bottom-margin">Designed to work together.</h3>
        <p>Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.</p>
            <picture>
      <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/px1OOpFcVR-h9zvJqkX5O5UmNsX8z5ajHaQDjC-VhLLkaKFuPhdDoe0CZ7qY3KzCQ1q_DdieYhA3RSSW7CSEXDDxNuyW8aS2FQN_nY7FsVJT0f-tgX0=s480 1x, https://lh3.googleusercontent.com/Vm-318wd-ruvQZRSNXbOw8URj483mrk8pSkI1kDMAJqpcqk3PnuQpWOoNKl5YGYsHpt1Bi6fbOlBtVziyONnc9_6KRXPaoRqSaD4okH-o9f3wxieEoY=s960 2x">
      <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/886LNm9rZXs_jXtALs29EXMbMlrxBM3CcJtVBs4hrkrEJtV-bUTc7yE2gi_4KxPsI7COlPVXVi9Jr5eo9KbTPvckf6BQfJGdRbpq3xsZ6T-hF3ayCVk=s1500 1x, https://lh3.googleusercontent.com/55CFY12lknKe5gCNU2OCYO1hwCRrZ-ya5l2x5FVNix0KK8iv95mp1EAF5ZBszhaWoyXhqj_mCbNHsx5Q-ZkVOuU51OIOf1vgEeDMHj-Ss2IICIJlEHg=s3000 2x">
      <img src="https://lh3.googleusercontent.com/886LNm9rZXs_jXtALs29EXMbMlrxBM3CcJtVBs4hrkrEJtV-bUTc7yE2gi_4KxPsI7COlPVXVi9Jr5eo9KbTPvckf6BQfJGdRbpq3xsZ6T-hF3ayCVk=s1500" alt="Designed to work together." class="gmp-no-grab highlights-module__image-mobile">
    </picture>

        <div class="highlights-module__listing">
          <ul class="highlights-module__highlights">
                <li class="highlights-module__highlight">
                  <picture>
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="googleads icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon">
    <title>googleads icon</title>
    <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"></circle>
      <rect width="45" height="45" fill="#ffffff"></rect><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m9.28 16.03h17.59v8.8h-17.59z" fill="#fbbc04" transform="matrix(.5 -.8660254 .8660254 .5 -8.65 25.87)"></path><path d="m35.09 25.85-8.8-15.24a4.4 4.4 0 1 0 -7.62 4.39l8.8 15.24a4.4 4.4 0 1 0 7.62-4.4z" fill="#4285f4"></path><circle cx="13.68" cy="28.05" fill="#34a853" r="4.4"></circle></g>
   </svg>
 </picture>
                  <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">
                    Google Ads
                  </h4>

                </li>
                <li class="highlights-module__highlight">
                  <picture>
    <svg xmlns="http://www.w3.org/2000/svg" viewBox="-15 -8 70 70" alt="" role="img" aria-label="search-ads icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon">
    <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"></circle>
    <rect width="45" height="45" fill="#ffffff"></rect><g transform="matrix(1.18, 0, 0, 1.18, -13, 1)"><path class="blue-1" d="M45.34,37.54l-6.92-7-7.89,8,6.92,7a5.55,5.55,0,0,0,7.89,0A5.66,5.66,0,0,0,45.34,37.54Z"></path><path class="blue-2" d="M35.57,6.86A20.23,20.23,0,0,0,7,6.86H7A20.23,20.23,0,0,0,35.57,35.47h0A20.23,20.23,0,0,0,35.57,6.86ZM27.62,27.52h0A9,9,0,0,1,14.9,14.81h0A9,9,0,0,1,27.62,27.52Z"></path></g> </svg></picture>
                  <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">
                    Search Ads 360
                  </h4>

                </li>
                <li class="highlights-module__highlight">
                  <picture>
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="display-video-360 icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon">
    <title>display-video-360 icon</title>
    <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"></circle>
      <rect width="45" height="45" fill="#ffffff"></rect><g transform="matrix(1.18, 0, 0, 1.18, -13, 1)"><path d="m32.65 18.83a3.59 3.59 0 0 1 3.73 6.17l-.14.08-18.68 10.72a3.59 3.59 0 0 1 -3.72-6.13l.14-.08z" fill="#81c995"></path><path d="m19.23 11.16a3.58 3.58 0 0 0 -4.32-3.52 3.7 3.7 0 0 0 -2.82 3.65v21.37l7.14.13z" fill="#34a853"></path><path d="m32.73 25.05a3.75 3.75 0 0 0 4.9-1.32 3.56 3.56 0 0 0 -1.24-4.87l-18.85-10.8a3.54 3.54 0 0 0 -4.87 1.2l-.07.13a3.57 3.57 0 0 0 1.28 4.88z" fill="#5bb974"></path><path d="m36.23 25.08-17 9.5v-8.16l13.49-7.52a3.7 3.7 0 0 1 5.27 2 3.58 3.58 0 0 1 -1.76 4.18z" fill="#81c995"></path><circle cx="15.66" cy="32.84" fill="#1e8e3e" r="3.57"></circle></g>
   </svg>
 </picture>
                  <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">
                    Display &amp; Video 360
                  </h4>

                </li>
                <li class="highlights-module__highlight">
                  <picture>
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="logo-google-cloud icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon">
    <title>logo-google-cloud icon</title>
    <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"></circle>
      <svg width="45" height="45" viewBox="0 0 38 38" fill="#fff" xmlns="http://www.w3.org/2000/svg">
        <path d="M23.9695 12.047L25.1352 12.0688L28.3038 8.90016L28.4582 7.55829C25.9407 5.31787 22.6276 3.95422 18.9998 3.95422C12.4309 3.95422 6.89124 8.4212 5.24854 14.4775C5.59489 14.238 6.33312 14.4161 6.33312 14.4161L12.6665 13.3751C12.6665 13.3751 12.995 12.8367 13.1553 12.8704C14.6041 11.2851 16.6881 10.2876 18.9998 10.2876C20.88 10.2876 22.6098 10.9486 23.9695 12.047Z" fill="#EA4335"></path>
        <path d="M32.7549 14.4855C32.0206 11.7701 30.5006 9.37531 28.4561 7.55646L23.9674 12.0452C25.7645 13.4979 26.9163 15.7185 26.9163 18.2044V18.996C29.0994 18.996 30.8747 20.7714 30.8747 22.9544C30.8747 25.1374 29.0994 26.9127 26.9163 26.9127H18.9997L18.208 27.7083V32.4583L18.9997 33.246H26.9163C32.5906 33.246 37.208 28.6286 37.208 22.9544C37.208 19.4453 35.4426 16.344 32.7549 14.4855Z" fill="#4285F4"></path>
        <path d="M11.0828 33.246H18.9935V26.9127H11.0828C10.5009 26.9127 9.95072 26.7841 9.45197 26.5565L8.31197 26.9068L5.14134 30.0774L4.86426 31.1481C6.59207 32.4623 8.74738 33.246 11.0828 33.246Z" fill="#34A853"></path>
        <path d="M11.0832 12.6625C5.4089 12.6625 0.791504 17.2799 0.791504 22.9542C0.791504 26.295 2.39265 29.2697 4.86859 31.1499L9.45828 26.5602C8.08473 25.9388 7.12484 24.5573 7.12484 22.9542C7.12484 20.7712 8.90015 18.9959 11.0832 18.9959C12.6863 18.9959 14.0678 19.9558 14.6892 21.3293L19.2789 16.7396C17.3987 14.2637 14.424 12.6625 11.0832 12.6625Z" fill="#FBBC05"></path>
      </svg>
   </svg>
 </picture>
                  <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">
                    Google Cloud
                  </h4>

                </li>
                <li class="highlights-module__highlight">
                  <picture>
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="logo-search-console icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon">
    <title>logo-search-console icon</title>
    <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"></circle>
      <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 250 250" enable-background="new 0 0 250 250" xml:space="preserve"><style>.st7{fill:#e6e6e6}</style><path style="fill:#737373" d="M153.9 38.4H96.1L81.7 52.9v14.4h14.4V52.9h57.8v14.4h14.4V52.9z"></path><defs><path id="SVGID_1_" d="M96.1 38.4h57.7v14.4H96.1z"></path></defs><clipPath id="SVGID_2_"><use xlink:href="#SVGID_1_" style="overflow:visible"></use></clipPath><path style="clip-path:url(#SVGID_2_);fill:#bfbfbf" d="M96.1 38.4v14.5h57.8V38.4z"></path><defs><path id="SVGID_3_" d="M55.3 67.3 27.6 95v102.1c0 8 6.5 14.4 14.4 14.4h166c8 0 14.4-6.5 14.4-14.4v-102l-27.8-27.8H55.3zm139.3 0z"></path></defs><clipPath id="SVGID_4_"><use xlink:href="#SVGID_3_" style="overflow:visible"></use></clipPath><radialGradient id="SVGID_5_" cx="-715.537" cy="648.691" r="1" gradientTransform="scale(236.4022 -236.4022) rotate(-45 -1141.09 -539.674)" gradientUnits="userSpaceOnUse"><stop offset="0" style="stop-color:#f1f2f2"></stop><stop offset="1" style="stop-color:#e6e7e8"></stop></radialGradient><path style="clip-path:url(#SVGID_4_);fill:url(#SVGID_5_)" d="m125-30.1 169.5 169.5L125 309-44.5 139.4z"></path><path style="fill:#fff" d="M49.3 121.4h151.5v90.2H49.3z"></path><defs><path id="SVGID_6_" d="M27.6 67.3h194.8v54.1H27.6z"></path></defs><clipPath id="SVGID_7_"><use xlink:href="#SVGID_6_" style="overflow:visible"></use></clipPath><path style="clip-path:url(#SVGID_7_);fill:#e0e0e0" d="M55.3 67.3 27.6 95v26.4h194.8V95.1l-27.8-27.8z"></path><g><defs><path id="SVGID_8_" d="M60.1 200.7H125v10.8H60.1z"></path></defs><clipPath id="SVGID_9_"><use xlink:href="#SVGID_8_" style="overflow:visible"></use></clipPath><path style="clip-path:url(#SVGID_9_);fill:#d1d1d1" d="M60.1 200.7H125v10.8H60.1z"></path></g><path d="M49.3 104.6c0-6.2 5-11.2 11.2-11.2h129c6.2 0 11.2 5 11.2 11.2v16.8H49.3v-16.8z" style="fill:#4285f4"></path><path class="st7" d="M70.9 107c0 3-2.4 5.4-5.4 5.4-3 0-5.4-2.4-5.4-5.4 0-3 2.4-5.4 5.4-5.4 3 0 5.4 2.4 5.4 5.4M88.9 107c0 3-2.4 5.4-5.4 5.4-3 0-5.4-2.4-5.4-5.4 0-3 2.4-5.4 5.4-5.4 3 0 5.4 2.4 5.4 5.4"></path><g><defs><path id="SVGID_10_" d="M138.5 134h62.2v77.5h-62.2z"></path></defs><clipPath id="SVGID_11_"><use xlink:href="#SVGID_10_" style="overflow:visible"></use></clipPath><g style="clip-path:url(#SVGID_11_)"><defs><path id="SVGID_12_" d="M138.5 134h62.2v77.5h-62.2z"></path></defs><clipPath id="SVGID_13_"><use xlink:href="#SVGID_12_" style="overflow:visible"></use></clipPath><path d="M200.7 164.1 178 141.4l-7.6 23.5-31-30.9-.9 47.7 11.5 18c1.7-.3-8.6 11.8-8.6 11.8h59.3v-47.4z" style="clip-path:url(#SVGID_13_);fill:#bababa"></path></g></g><path d="M186.5 163.2c0-12.8-7.5-23.8-18.2-29.1v30.4l-14.3 7.7-14.5-7.7V134c-10.7 5.3-18 16.4-18 29.1 0 12.8 7.4 23.8 18.1 29.1v19.3h28.8v-19.3c10.6-5.2 18.1-16.3 18.1-29" style="fill:#4d4d4d"></path><g><defs><path id="SVGID_14_" d="M60.1 132.2h50.5v57.7H60.1z"></path></defs><clipPath id="SVGID_15_"><use xlink:href="#SVGID_14_" style="overflow:visible"></use></clipPath><g style="clip-path:url(#SVGID_15_)"><defs><path id="SVGID_16_" d="M60.1 132.2h50.5v57.7H60.1z"></path></defs><clipPath id="SVGID_17_"><use xlink:href="#SVGID_16_" style="overflow:visible"></use></clipPath><path style="clip-path:url(#SVGID_17_);fill:#d1d1d1" d="M60.1 132.2h50.5v57.7H60.1z"></path></g></g></svg>
   </svg>
 </picture>
                  <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin">
                    Google Search Console
                  </h4>

                </li>
          </ul>

                <a data-g-event="product: analytics: overview" data-g-action="see all integrations" data-g-label="designed to work together" href="/about/analytics-360/features/#integrations" title="See all integrations" class="h-c-link gmp-link">See all integrations</a>
        </div>
      </div>    </div>
    <div class="highlights-module__carousel highlights-module__carousel--horizontal">
      <div data-ng-mouseover="PaginationCtrl.stopTimer()" data-ng-mouseleave="PaginationCtrl.startTimer()" ng-transclude="" class="glue-pagination h-c-carousel h-c-carousel--simple ng-isolate-scope glue-o-pagination">
        <div class="h-c-carousel__wrap ng-scope">

          <ul class="glue-carousel" data-glue-carousel="" data-glue-pagination="demo-cyclical" data-glue-carousel-breakpoints="['x-small','small']" style="width: auto; transform: none;">
                <li class="h-c-carousel__item highlights-module__list">
                  <picture>
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="googleads icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon">
    <title>googleads icon</title>
    <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"></circle>
      <rect width="45" height="45" fill="#ffffff"></rect><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m9.28 16.03h17.59v8.8h-17.59z" fill="#fbbc04" transform="matrix(.5 -.8660254 .8660254 .5 -8.65 25.87)"></path><path d="m35.09 25.85-8.8-15.24a4.4 4.4 0 1 0 -7.62 4.39l8.8 15.24a4.4 4.4 0 1 0 7.62-4.4z" fill="#4285f4"></path><circle cx="13.68" cy="28.05" fill="#34a853" r="4.4"></circle></g>
   </svg>
 </picture>
                  <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Google Ads</h4>
                </li>
                <li class="h-c-carousel__item highlights-module__list">
                  <picture>
    <svg xmlns="http://www.w3.org/2000/svg" viewBox="-15 -8 70 70" alt="" role="img" aria-label="search-ads icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon">
    <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"></circle>
    <rect width="45" height="45" fill="#ffffff"></rect><g transform="matrix(1.18, 0, 0, 1.18, -13, 1)"><path class="blue-1" d="M45.34,37.54l-6.92-7-7.89,8,6.92,7a5.55,5.55,0,0,0,7.89,0A5.66,5.66,0,0,0,45.34,37.54Z"></path><path class="blue-2" d="M35.57,6.86A20.23,20.23,0,0,0,7,6.86H7A20.23,20.23,0,0,0,35.57,35.47h0A20.23,20.23,0,0,0,35.57,6.86ZM27.62,27.52h0A9,9,0,0,1,14.9,14.81h0A9,9,0,0,1,27.62,27.52Z"></path></g> </svg></picture>
                  <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Search Ads 360</h4>
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    <title>display-video-360 icon</title>
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      <rect width="45" height="45" fill="#ffffff"></rect><g transform="matrix(1.18, 0, 0, 1.18, -13, 1)"><path d="m32.65 18.83a3.59 3.59 0 0 1 3.73 6.17l-.14.08-18.68 10.72a3.59 3.59 0 0 1 -3.72-6.13l.14-.08z" fill="#81c995"></path><path d="m19.23 11.16a3.58 3.58 0 0 0 -4.32-3.52 3.7 3.7 0 0 0 -2.82 3.65v21.37l7.14.13z" fill="#34a853"></path><path d="m32.73 25.05a3.75 3.75 0 0 0 4.9-1.32 3.56 3.56 0 0 0 -1.24-4.87l-18.85-10.8a3.54 3.54 0 0 0 -4.87 1.2l-.07.13a3.57 3.57 0 0 0 1.28 4.88z" fill="#5bb974"></path><path d="m36.23 25.08-17 9.5v-8.16l13.49-7.52a3.7 3.7 0 0 1 5.27 2 3.58 3.58 0 0 1 -1.76 4.18z" fill="#81c995"></path><circle cx="15.66" cy="32.84" fill="#1e8e3e" r="3.57"></circle></g>
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                  <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Display &amp; Video 360</h4>
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    <title>logo-google-cloud icon</title>
    <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"></circle>
      <svg width="45" height="45" viewBox="0 0 38 38" fill="#fff" xmlns="http://www.w3.org/2000/svg">
        <path d="M23.9695 12.047L25.1352 12.0688L28.3038 8.90016L28.4582 7.55829C25.9407 5.31787 22.6276 3.95422 18.9998 3.95422C12.4309 3.95422 6.89124 8.4212 5.24854 14.4775C5.59489 14.238 6.33312 14.4161 6.33312 14.4161L12.6665 13.3751C12.6665 13.3751 12.995 12.8367 13.1553 12.8704C14.6041 11.2851 16.6881 10.2876 18.9998 10.2876C20.88 10.2876 22.6098 10.9486 23.9695 12.047Z" fill="#EA4335"></path>
        <path d="M32.7549 14.4855C32.0206 11.7701 30.5006 9.37531 28.4561 7.55646L23.9674 12.0452C25.7645 13.4979 26.9163 15.7185 26.9163 18.2044V18.996C29.0994 18.996 30.8747 20.7714 30.8747 22.9544C30.8747 25.1374 29.0994 26.9127 26.9163 26.9127H18.9997L18.208 27.7083V32.4583L18.9997 33.246H26.9163C32.5906 33.246 37.208 28.6286 37.208 22.9544C37.208 19.4453 35.4426 16.344 32.7549 14.4855Z" fill="#4285F4"></path>
        <path d="M11.0828 33.246H18.9935V26.9127H11.0828C10.5009 26.9127 9.95072 26.7841 9.45197 26.5565L8.31197 26.9068L5.14134 30.0774L4.86426 31.1481C6.59207 32.4623 8.74738 33.246 11.0828 33.246Z" fill="#34A853"></path>
        <path d="M11.0832 12.6625C5.4089 12.6625 0.791504 17.2799 0.791504 22.9542C0.791504 26.295 2.39265 29.2697 4.86859 31.1499L9.45828 26.5602C8.08473 25.9388 7.12484 24.5573 7.12484 22.9542C7.12484 20.7712 8.90015 18.9959 11.0832 18.9959C12.6863 18.9959 14.0678 19.9558 14.6892 21.3293L19.2789 16.7396C17.3987 14.2637 14.424 12.6625 11.0832 12.6625Z" fill="#FBBC05"></path>
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                  <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Google Cloud</h4>
                </li>
                <li class="h-c-carousel__item highlights-module__list">
                  <picture>
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="logo-search-console icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon">
    <title>logo-search-console icon</title>
    <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"></circle>
      <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 250 250" enable-background="new 0 0 250 250" xml:space="preserve"><style>.st7{fill:#e6e6e6}</style><path style="fill:#737373" d="M153.9 38.4H96.1L81.7 52.9v14.4h14.4V52.9h57.8v14.4h14.4V52.9z"></path><defs><path id="SVGID_1_" d="M96.1 38.4h57.7v14.4H96.1z"></path></defs><clipPath id="SVGID_2_"><use xlink:href="#SVGID_1_" style="overflow:visible"></use></clipPath><path style="clip-path:url(#SVGID_2_);fill:#bfbfbf" d="M96.1 38.4v14.5h57.8V38.4z"></path><defs><path id="SVGID_3_" d="M55.3 67.3 27.6 95v102.1c0 8 6.5 14.4 14.4 14.4h166c8 0 14.4-6.5 14.4-14.4v-102l-27.8-27.8H55.3zm139.3 0z"></path></defs><clipPath id="SVGID_4_"><use xlink:href="#SVGID_3_" style="overflow:visible"></use></clipPath><radialGradient id="SVGID_5_" cx="-715.537" cy="648.691" r="1" gradientTransform="scale(236.4022 -236.4022) rotate(-45 -1141.09 -539.674)" gradientUnits="userSpaceOnUse"><stop offset="0" style="stop-color:#f1f2f2"></stop><stop offset="1" style="stop-color:#e6e7e8"></stop></radialGradient><path style="clip-path:url(#SVGID_4_);fill:url(#SVGID_5_)" d="m125-30.1 169.5 169.5L125 309-44.5 139.4z"></path><path style="fill:#fff" d="M49.3 121.4h151.5v90.2H49.3z"></path><defs><path id="SVGID_6_" d="M27.6 67.3h194.8v54.1H27.6z"></path></defs><clipPath id="SVGID_7_"><use xlink:href="#SVGID_6_" style="overflow:visible"></use></clipPath><path style="clip-path:url(#SVGID_7_);fill:#e0e0e0" d="M55.3 67.3 27.6 95v26.4h194.8V95.1l-27.8-27.8z"></path><g><defs><path id="SVGID_8_" d="M60.1 200.7H125v10.8H60.1z"></path></defs><clipPath id="SVGID_9_"><use xlink:href="#SVGID_8_" style="overflow:visible"></use></clipPath><path style="clip-path:url(#SVGID_9_);fill:#d1d1d1" d="M60.1 200.7H125v10.8H60.1z"></path></g><path d="M49.3 104.6c0-6.2 5-11.2 11.2-11.2h129c6.2 0 11.2 5 11.2 11.2v16.8H49.3v-16.8z" style="fill:#4285f4"></path><path class="st7" d="M70.9 107c0 3-2.4 5.4-5.4 5.4-3 0-5.4-2.4-5.4-5.4 0-3 2.4-5.4 5.4-5.4 3 0 5.4 2.4 5.4 5.4M88.9 107c0 3-2.4 5.4-5.4 5.4-3 0-5.4-2.4-5.4-5.4 0-3 2.4-5.4 5.4-5.4 3 0 5.4 2.4 5.4 5.4"></path><g><defs><path id="SVGID_10_" d="M138.5 134h62.2v77.5h-62.2z"></path></defs><clipPath id="SVGID_11_"><use xlink:href="#SVGID_10_" style="overflow:visible"></use></clipPath><g style="clip-path:url(#SVGID_11_)"><defs><path id="SVGID_12_" d="M138.5 134h62.2v77.5h-62.2z"></path></defs><clipPath id="SVGID_13_"><use xlink:href="#SVGID_12_" style="overflow:visible"></use></clipPath><path d="M200.7 164.1 178 141.4l-7.6 23.5-31-30.9-.9 47.7 11.5 18c1.7-.3-8.6 11.8-8.6 11.8h59.3v-47.4z" style="clip-path:url(#SVGID_13_);fill:#bababa"></path></g></g><path d="M186.5 163.2c0-12.8-7.5-23.8-18.2-29.1v30.4l-14.3 7.7-14.5-7.7V134c-10.7 5.3-18 16.4-18 29.1 0 12.8 7.4 23.8 18.1 29.1v19.3h28.8v-19.3c10.6-5.2 18.1-16.3 18.1-29" style="fill:#4d4d4d"></path><g><defs><path id="SVGID_14_" d="M60.1 132.2h50.5v57.7H60.1z"></path></defs><clipPath id="SVGID_15_"><use xlink:href="#SVGID_14_" style="overflow:visible"></use></clipPath><g style="clip-path:url(#SVGID_15_)"><defs><path id="SVGID_16_" d="M60.1 132.2h50.5v57.7H60.1z"></path></defs><clipPath id="SVGID_17_"><use xlink:href="#SVGID_16_" style="overflow:visible"></use></clipPath><path style="clip-path:url(#SVGID_17_);fill:#d1d1d1" d="M60.1 132.2h50.5v57.7H60.1z"></path></g></g></svg>
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                  <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Google Search Console</h4>
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          <div class="h-c-carousel__navigation ng-scope">
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              <a data-g-event="product: analytics: overview" data-g-action="see all integrations" data-g-label="designed to work together" href="/about/analytics-360/features/#integrations" title="See all integrations" class="h-c-link gmp-link">See all integrations</a>
        </div>

    </div>

  </div></div>  </section>


    <section class="gmp-section gmp-mb-l">

<div class="two-column-tout">
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      <div class="h-c-grid">

        <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6
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          <h3 class="h-c-headline h-c-headline--one">
            Lider increases conversion rate 18X with Google Analytics.
          </h3>
          <div class="h-u-mb-std two-column-tout__description">
            <p>Lider used Analytics for a single measurement source of truth across its website and app to re-engage users and find new users most likely to purchase. The result was an 85% decrease in CPA and 18X conversion rate improvement.</p>
          </div>
                <a data-g-event="product: analytics: overview" data-g-action="resource featured: case study" data-g-label="resource: lider increases conversion rate 18x with google analytics" data-g-restype="case study" data-g-resproduct="analytics" href="/about/resources/lider-drives-in-app-purchases-at-a-lower-cpa-with-google-analytics/" title="Read more" class="h-c-link h-c-link--internal gmp-link">Read more</a>
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                <picture>
      <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/3ZxTD36Scy4GGUdSNz-3wZZsdbTbowR6mPZpotUIBpbyfY5VbKIM46yM16v_BGEpCsj8B3-b01fWDpUedeWN2qA19uODW1rRUs3sfzw=s480 1x, https://lh3.googleusercontent.com/ivo3vpR4iQ9cjPgcR5529Watw4WujZE3fD0-EazLAXUrvCDVpQW7KaG_N6orMNIWDQOGLzbGZgPpvw6mYmUKpYtmEHjE3ThuPCAj4Q=s960 2x">
      <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/JNEkXojKB0w2lmlrR2rteKdexLXbciKiNnJax-vcPWiUGb1u9KOmgNE6yPk_0ujFPnQcWniNfv3OY4pFvfOK7zS9SQY4Up42R8f3lRI=s1500 1x, https://lh3.googleusercontent.com/VwKQU1NYBGc7CL0uQKzGu00GL-7qqEbSK-rSoF1wb6BvMNZXjfhQqd2ddXuki_e_iLjJSbOvfQ50FfmznRcf6aY1LwAK4v2NqJZDFg=s3000 2x">
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</div>    </section>


    <section class="gmp-section gmp-mb-l">
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            <h3 class="h-c-headline h-c-headline--one gmp-section-header--center">Resources</h3>
          </div>
        </div>
      </div>
    </div>
<div class="resource-card-grid">
  <div class="h-c-page">

    <div data-ng-mouseover="PaginationCtrl.stopTimer()" data-ng-mouseleave="PaginationCtrl.startTimer()" ng-transclude="" class="glue-pagination h-c-carousel h-c-carousel--tile h-c-carousel--tile-small-only h-u-mt-std ng-isolate-scope glue-o-pagination">
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    <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{
        'product': ['analytics'],
        'type': ['case study']}">
      <a data-g-event="product: analytics: overview" data-g-action="resource tile: case study" data-g-label="resource: mcdonalds hong kong uses google analytics 4 to increase in app orders by 550 percent" data-g-restype="case study" data-g-resproduct="analytics" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/about/resources/mcdonald-hong-kong-uses-google-analytics-4-to-increase-in-app-orders-by-550-percent/">
        <div class="h-c-tile__header">
              <img alt="Young man sits on couch looking at cell phone" srcset="https://lh3.googleusercontent.com/QfEUs05PL9urL-rqojO8cBzu3sxw8tF7cFcLWRHMQhmpMrMrSNKQAE2n4Gdd3gDxCxnGEK8aPZ3HBmODVSgwNDrrHtJPOvCXjGxtfXXPesq-0Db1S4xa=w298-h170-p-nu-pa 1x, https://lh3.googleusercontent.com/QfEUs05PL9urL-rqojO8cBzu3sxw8tF7cFcLWRHMQhmpMrMrSNKQAE2n4Gdd3gDxCxnGEK8aPZ3HBmODVSgwNDrrHtJPOvCXjGxtfXXPesq-0Db1S4xa=w596-h340-p-nu-pa 2x" src="https://lh3.googleusercontent.com/QfEUs05PL9urL-rqojO8cBzu3sxw8tF7cFcLWRHMQhmpMrMrSNKQAE2n4Gdd3gDxCxnGEK8aPZ3HBmODVSgwNDrrHtJPOvCXjGxtfXXPesq-0Db1S4xa=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image">

        </div>
        <div class="h-c-tile__body">
          <div class="h-c-eyebrow resource-card__eyebrow">Case Study</div>
          <h3 class="h-c-tile__headline">McDonald’s Hong Kong uses Google Analytics 4 to increase in-app orders by 550%</h3>
            <ul class="h-c-tile__links resource-card__links">
              <li class="h-c-tile__link h-c-link gmp-link resource-card__link">
                Read more
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    <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{
        'product': ['analytics', 'analytics-360'],
        'type': ['feature brief']}">
      <a data-g-event="product: analytics: overview" data-g-action="resource tile: feature brief" data-g-label="resource: control how data is used in google analytics" data-g-restype="feature brief" data-g-resproduct="analytics, analytics 360" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/about/resources/analytics-data-controls-feature-brief/">
        <div class="h-c-tile__header">
              <img alt="Control how data is used in Google Analytics" srcset="https://lh3.googleusercontent.com/xN4G04mtRqBPtEYQLGdS-6_RV_UGkm1XF-1VzkeXaINkqKLhoc84YtTAhD3_pfDjuF4oAHBXww6kSZytX48LSbMFfev7AlVOoDbN_w=w298-h170-p-nu-pa 1x, https://lh3.googleusercontent.com/xN4G04mtRqBPtEYQLGdS-6_RV_UGkm1XF-1VzkeXaINkqKLhoc84YtTAhD3_pfDjuF4oAHBXww6kSZytX48LSbMFfev7AlVOoDbN_w=w596-h340-p-nu-pa 2x" src="https://lh3.googleusercontent.com/xN4G04mtRqBPtEYQLGdS-6_RV_UGkm1XF-1VzkeXaINkqKLhoc84YtTAhD3_pfDjuF4oAHBXww6kSZytX48LSbMFfev7AlVOoDbN_w=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image">

        </div>
        <div class="h-c-tile__body">
          <div class="h-c-eyebrow resource-card__eyebrow">Feature Brief</div>
          <h3 class="h-c-tile__headline">Control how data is used in Google Analytics</h3>
            <ul class="h-c-tile__links resource-card__links">
              <li class="h-c-tile__link h-c-link gmp-link resource-card__link">
                Read more
              </li>
            </ul>
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    <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{
        'product': ['analytics', 'analytics-360'],
        'type': ['report']}">
      <a data-g-event="product: analytics: overview" data-g-action="resource tile: report" data-g-label="resource: the future of analytics" data-g-restype="report" data-g-resproduct="analytics, analytics 360" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/about/resources/the-future-of-analytics/">
        <div class="h-c-tile__header">
              <img alt="The Future of Analytics" srcset="https://lh3.googleusercontent.com/secXuOC5WcxmNqaaKKhyAEU1GiiW8kg5Eh1SB-8jrhyrVLb_VWA0NIgNlwKhtaW8y93c2RyM9LynGwrLeXhoaFbNoa0p_HRR-sX8Aw=w298-h170-p-nu-pa 1x, https://lh3.googleusercontent.com/secXuOC5WcxmNqaaKKhyAEU1GiiW8kg5Eh1SB-8jrhyrVLb_VWA0NIgNlwKhtaW8y93c2RyM9LynGwrLeXhoaFbNoa0p_HRR-sX8Aw=w596-h340-p-nu-pa 2x" src="https://lh3.googleusercontent.com/secXuOC5WcxmNqaaKKhyAEU1GiiW8kg5Eh1SB-8jrhyrVLb_VWA0NIgNlwKhtaW8y93c2RyM9LynGwrLeXhoaFbNoa0p_HRR-sX8Aw=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image">

        </div>
        <div class="h-c-tile__body">
          <div class="h-c-eyebrow resource-card__eyebrow">Report</div>
          <h3 class="h-c-tile__headline">The Future of Analytics</h3>
            <ul class="h-c-tile__links resource-card__links">
              <li class="h-c-tile__link h-c-link gmp-link resource-card__link">
                Read more
              </li>
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